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How an Agency and Its Client Used Bloggers to Inspire Good Deeds

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.  | MORE »

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The Miracle of Interactive Multimedia

The use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery. | MORE »

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Green CSR: Don’t Try to Get Away with ‘Greenwashing’

Being environmentally conscious can’t just be a PR stunt. It has to become a way of life for your organization. | MORE »

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Why You Should Avoid Newsjacking the Presidential Election

The media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it. | MORE »

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Stoner Sloth: PR Failure, or Social Media Success?

If you created a campaign that was this widely viewed but also this widely derided, would you be promoted or censured? | MORE »

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7 Tips to Create Repinnable Images for Pinterest

The brands that stand out on Pinterest are those that are dedicated to high-quality, professional photography that are created with Pinterest in mind. | MORE »

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Introduction to Nation Branding and Crisis Communications

Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding. | MORE »

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5 PR Trends to Look for in 2016, So Sayeth the Queen

Katie Paine, Ronn Torossian and others look at PR trends for 2016. | MORE »

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How to Keep the PR-Media Relationship Fresh

In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship. | MORE »

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Steve Harvey’s Miss Universe Blunder a Lesson for PR Pros

Mistakes were made. More mistakes were made. | MORE »

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