Water Cooler


avatar

Twitter Launches Group Direct Messages and Video Capture & Editing

In a serendipitous moment for Twitter, the microblogging site announced two new features—group direct messages and native video sharing—on Tuesday as Facebook and Instagram fended off reports that hackers had infiltrated their systems after their services were knocked offline for parts of Monday night.

 | MORE »

Leave a comment

avatar

6 Guidelines for Sharing Tough News Internally

The task of writing internal memos about layoffs or “restructuring” and similar crises that threaten livelihoods usually falls to PR and HR professionals. It’s a painful, difficult task, but it’s part of what they signed up to do.

 | MORE »

Leave a comment

avatar

PR Tips for How to Ride Out #Blizzard2015

It’s tempting, of course, but staying at home due to a severe storm isn’t an excuse to binge watch “True Detective” on HBO or curl up with some guilty pleasure. It’s pretty much a normal workday, but with a bit of a spin on what you get accomplished.

 | MORE »

Leave a comment

avatar

Infographic: How You Spent Your Time Online in 2014

This clever infographic breaks down how people spent their minutes on the Internet in 2014 vs. 2013. Take a look to see which platforms are on the rise.

 | MORE »

Tags: , , , , | Leave a comment

avatar

7 Reasons Tumblr Matters to PR Pros and Marketers

Tumblr currently hosts 220 million blogs, and as long as Marissa Mayer is at the helm of Yahoo, it’s safe to assume that the parent company will tend to the growth of the blog network.

 | MORE »

Leave a comment

avatar

6 Tips for Influential Writing on Social Media

There is a lot of content out there to compete with and knowing how to write for social media ensures you don’t get lost in the noise.

 | MORE »

Tags: | Leave a comment

avatar

As ‘Deflategate’ Unfolds, Patriots Enter Full-On Damage Control

The New England Patriots could not make ‘Deflategate,’ the still-developing story about the team using deflated footballs during Sunday’s AFC Championship Game go away. Watching how the Patriots handle full-on damage control mode should provide professional communicators with some key crisis communications lessons.

 | MORE »

1 Comment

avatar

3 PR Tips for Visual Storytelling via YouTube

A picture is worth a thousand words, we’re told. So what’s the return for lush, well-crafted video programming that helps get your message out? Brands and organizations of all stripes are starting to ramp up … | MORE »

Leave a comment

avatar

Facebook Cracking Down on Fake News and Hoaxes

On Tuesday, Facebook announced an effort to clamp down on “hoaxes” and fake news stories, which are known to spread rapidly through the network’s more than 1 billion users. What does this mean for PR and communications professionals?

 | MORE »

Leave a comment

avatar

Want to Build Your Social Media Presence? Ignore Some of Those ‘Best Practices’

As keynote speaker at PR News’ Feb. 11 Google Conference, Sean Gardner will share practical tips on how he builds his social presence and discuss why focusing on yourself and your own message can be self-defeating.

 | MORE »

Leave a comment