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In a social-media age, crises come at you fast and furious. PR pros should use Twitter to help mitigate any potential damage. Here’s how.
Take a look at one PR expert’s Barcelona Principles cheat sheet.
Here are a few crucial writing tips that PR professionals need to incorporate now.
The techniques you need to hone your writing skills so that the media or your customers take notice.
The next shiny new thing in social media isn’t necessarily a slam dunk.
Brevity is the soul of wit, don’t you know. Try and infuse a little humor into the memo and, don’t get bogged down with statistics from the spreadsheet.
With Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is.
Here’s how to convince your boss to back social spending.
To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.
When measuring their digital outcomes PR execs need to report results using the language of business rather than PR speak (read: “buzz,” or “impressions”).
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