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How to Bring Life to Shareable Content

Creating shareable content for the modern audience is a challenge that can be overcome by following these key principles. | MORE »

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5 Communications Takeaways From Great Commencement Speeches

Commencement addresses can offer timeless examples of how to communicate effectively. | MORE »

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Think Your Brand’s Too Boring for Visual Storytelling? Dig Deeper

Ekaterina Walter, co-author of “The Power of Visual Storytelling” and a keynote speaker at PR News’ upcoming Digital PR Conference in Miami, offers a ready response to communicators who say their companies are too boring for visual storytelling. | MORE »

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What It Means to Be an Intern in 2015

Today’s PR internships are more competitive than ever. Here are some valuable tips to spend that uncertain time as an intern to your advantage.  | MORE »

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To Hire or Not To Hire? Why PR Agency Support Is a Necessity, Not a Luxury

PR agency support is vital for forward-thinking businesses, providing an external solution for just about every communications need. | MORE »

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A Day in the Life of PR: Win a $500 AmEx Gift Card

Send us a 90-second clip of a Day in the Life of your PR team and you may win a $500 AmEx gift card.  | MORE »

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4 Ways to Speak the C-Suite’s Language When Proving PR’s Value

In a preview of his Digital PR Conference presentation, Cision’s Brandon Andersen offers tips to help PR pros prove to the C-suite the business value of their work. | MORE »

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How B2B Companies Are Converting Data Into Content

B2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how … | MORE »

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5 Ways to Spark Your Instagram Content Plan

Appreciating the value of Instagram’s user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder. | MORE »

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PR News Salary Survey: Writing Still Viewed as Most Important Skill for Advancement

Those skills deemed the most important for advancement within an organization are the kind of skills that brought PR pros to the dance in the first place: writing and pitching the media. | MORE »

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