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How a PR Agency Tapped the Power of Puppies and Video

Golin and Always on Communications helped generate brand awareness for PetSmart Charities, Inc. and its documentary, “The Journey Home: A Rescue Waggin’ Story,” which tells the story of the rescue of two homeless dogs. | MORE »

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7 PR Tips Not (Easily) Found In Your AP Style Guide

PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.  | MORE »

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4 Reasons Why PR Pros Can’t Ignore Online Video

video is expected to grow to 84% of Web traffic in the U.S. by 2018, up from 78% this year, according to Cisco. | MORE »

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How Influencer Marketing Is Impacting Content [Infographic]

When compared with other, more intrusive (read: annoying) ways to get your brand or organization’s message out, influencer marketing provides you with allies and context in your pursuit of your audience’s attention. | MORE »

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PR News Survey: Nearly 20% of Brands’ Websites Aren’t Mobile-Friendly

Mobile communications, of course, is fast moving to the core of PR and marketing, as more and more consumers (read: millennials) initially get their messages from their smartphones rather than their desktop computers. | MORE »

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How to Bring Life to Shareable Content

Creating shareable content for the modern audience is a challenge that can be overcome by following these key principles. | MORE »

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5 Communications Takeaways From Great Commencement Speeches

Commencement addresses can offer timeless examples of how to communicate effectively. | MORE »

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Think Your Brand’s Too Boring for Visual Storytelling? Dig Deeper

Ekaterina Walter, co-author of “The Power of Visual Storytelling” and a keynote speaker at PR News’ upcoming Digital PR Conference in Miami, offers a ready response to communicators who say their companies are too boring for visual storytelling. | MORE »

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What It Means to Be an Intern in 2015

Today’s PR internships are more competitive than ever. Here are some valuable tips to spend that uncertain time as an intern to your advantage.  | MORE »

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To Hire or Not To Hire? Why PR Agency Support Is a Necessity, Not a Luxury

PR agency support is vital for forward-thinking businesses, providing an external solution for just about every communications need. | MORE »

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