» Register today for PR News' Content Marketing Boot Camp June 18 in NYC «
Australian airline Qantas shut down its media-facing Twitter account as of today.
It's been widely recognized that employees are your key brand ambassadors. In a perfect world, they rush to social media to say good things about their employer and the products and services they’re surrounded by …
Pinterest, says Homes.com director of social media Erica Campbell Byrum, is like fantasy football for women. But in order to leverage its power across the vast community of users, brands need to think strategically, starting with a fully …
Leveraging a Pinterest presence into real audience engagement and brand exposure comes down to curation and integration. In a session at PR News' Big 3 Conference in New York this morning, Natanya Anderson, director of …
Finding the right formula for creating shareable online content is always a challenge, oftentimes a daily one. In this new sharing economy it's essential you know the new rules of viral content.Jonathan Perelman, vice president …
Brands shouldn’t go ‘off the radar’ on social channels but they also need to take a major pause before they hit the Send button.
Justin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.
Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.
With the demand for data scientists high, PR pros must think about how to leverage Big Data.
Jay-Z responded to the criticism through the medium that best suited him and took control of the situation following his trip to Cuba.
 | Platinum PR Award Winners
|
 | Nonprofit PR Awards
|
 | CSR Awards Winners
|
Connect with us