Water Cooler


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Walmart Picks a Fight with The New York Times: Good PR or Bad?

What happens when the nation’s largest retailer picks a fight with the nation’s most respected newspaper? Does this make for good PR or bad PR? | MORE »

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4 Positive Outcomes for Brands That Listen Strategically

Sam Ford, director of audience engagement for Peppercomm and “Wake-Up Call” leader at PR News’ Aug. 12 Social Media 20/20 Summit in San Francisco, says there’s a distinction between “hearing” and “strategic listening.” | MORE »

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Pitch a New Tent at Live Events and Conferences

Live events and conferences are considered a main source of revenue for b-to-b media companies, as ad dollars once devoted to print publications have pretty bottomed out. Now a lot of consumer media brands are getting into the events act, which enlarges the aperture for PR pros looking to get some exposure for their company or C-level executives. | MORE »

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5 Reasons Why Google+ Matters to Brand Communicators

Trevor Martin, social and mobile marketing manager for the Nature Conservancy and a speaker at PR News’ July 15 Google Boot Camp for Communicators in New York, says it’s a mistake to ignore Google+. | MORE »

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4 Tips for Getting the Most Out of Your Content on YouTube

Developing a YouTube campaign can be tricky. Fortunately, there are methods you can employ that can help you increase your views, channel subscriptions and improve your brand image on the online video giant. | MORE »

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10 Quotes From Communications Maestro Vin Scully

Vin Scully is one of the greatest communicators who ever lived. In that spirit, on the occasion of the 19th no-hitter he’s announced (the first was in 1952) we collected a few of his best quotes. | MORE »

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Twitter Adds Support for Animated GIFs in Tweets

GIFs were introduced by CompuServe way back in 1987, and as Internet connection speeds have improved over the years the image format has gained widespread popularity as a portable way to share animations on the web. | MORE »

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3 Things That Make Facebook’s Slingshot (Kind Of) Different from Snapchat

Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week. | MORE »

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Words to Use to Get Your Press Releases Read

Our Water Cooler item the other day regarding some of the words to avoid in press releases generated instant feedback. However, a few communications professionals asked us to flip the notion, and offer some words that will get journalists to read your press releases rather than delete them. | MORE »

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How to Cut Through the Clutter on Google

Sure, creating killer content is essential for communicators looking to boost their brand’s awareness via Google. But there are nuances for how to shape the content so it caters to Google’s algorithm and generates better rankings. | MORE »

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