Water Cooler


avatar

6 Tips for Shooting Great Corporate Video Interviews

For brands and organizations that are just beginning to develop their online video programming, a good deal of the content will initially focus on creating mini documentaries and conducting interviews with C-level executives and other senior managers. | MORE »

Leave a comment

avatar

10 Books PR Pros Have on Their Summer Reading List

Here’s a selection of ten books PR pros will be reading this summer that will make sure you’re turning plenty of pages. | MORE »

Leave a comment

avatar

6 Ways Twitter’s Audience Insights Can Empower Your Messaging

Twitter’s recent upgrade to its analytics platform, Audience Insights, will allow communicators a deeper look into the many facets of audiences on the social network.  | MORE »

Tags: , , , | Leave a comment

avatar

How a PR Agency Tapped the Power of Puppies and Video

Golin and Always on Communications helped generate brand awareness for PetSmart Charities, Inc. and its documentary, “The Journey Home: A Rescue Waggin’ Story,” which tells the story of the rescue of two homeless dogs. | MORE »

Leave a comment

avatar

7 PR Tips Not (Easily) Found In Your AP Style Guide

PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.  | MORE »

Tags: | 1 Comment

avatar

4 Reasons Why PR Pros Can’t Ignore Online Video

video is expected to grow to 84% of Web traffic in the U.S. by 2018, up from 78% this year, according to Cisco. | MORE »

Leave a comment

avatar

How Influencer Marketing Is Impacting Content [Infographic]

When compared with other, more intrusive (read: annoying) ways to get your brand or organization’s message out, influencer marketing provides you with allies and context in your pursuit of your audience’s attention. | MORE »

Leave a comment

avatar

PR News Survey: Nearly 20% of Brands’ Websites Aren’t Mobile-Friendly

Mobile communications, of course, is fast moving to the core of PR and marketing, as more and more consumers (read: millennials) initially get their messages from their smartphones rather than their desktop computers. | MORE »

Leave a comment

avatar

How to Bring Life to Shareable Content

Creating shareable content for the modern audience is a challenge that can be overcome by following these key principles. | MORE »

Tags: , | Leave a comment

avatar

5 Communications Takeaways From Great Commencement Speeches

Commencement addresses can offer timeless examples of how to communicate effectively. | MORE »

Leave a comment