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It’s important to have the tools and materials needed to create the picture, but in the end, success is determined by how you use what’s at your disposal.
Amazon earned some positive press by admitting to a flaw, tackling it head on, and ultimately siding with consumers in a very public way.
As a writer, your goal is to break the boundaries of your own voice, so you can write with a fresh perspective.
Yum! Brands expanded their role as a leader in hunger relief in the U.S. to create the World Hunger Relief campaign to help feed hungry people around the globe.
PR News Measurement Hall of Famers Linda Rutherford, Mark Weiner, Allyson Hugley and Pauline Draper-Watts share tweetable tips that can serve as a foundation for a successful measurement strategy.