Water Cooler


avatar

Sesame Street Using Technology to Boost Literacy

This was inevitable, or long overdue depending on whom you ask: Sesame Workshop, the nonprofit producer of “Sesame Street,” and the children’s speech recognition company ToyTalk are joining forces to explore how to use conversational technology to teach preschool literacy. | MORE »

Leave a comment

avatar

Tumblr Extends TV’s Reach Beyond the Tube

For marketers who work with TV—especially those pining over Tumblr’s millennial-dominated audience—a Tumblr collaboration can deliver a different, lasting way of extending a show beyond it’s standard runtime. | MORE »

Leave a comment

avatar

5 Tips for Writing Better Emails to the Media

There is no one-size-fits-all formula for effective email communication with the media. But that’s not to say that there aren’t ways to give yourself a good shot at landing the coverage you’re looking for. | MORE »

1 Comment

avatar

Pre-Halloween Infographic: Skittles Tops List of Most Influential Candy Brands on Twitter

If you want to make your home the No. 1 destination in your neighborhood this Halloween, then load up on Skittles. According to social analytics provider StatSocial, the Mars Inc.-owned treat is the most influential candy brand on Twitter. | MORE »

Leave a comment

avatar

19 Ways Public Speakers Can Lose Their Audience

Your content in a public presentation or speech can be just good enough, but your style has to be great if you want to make a powerful impact. | MORE »

1 Comment

avatar

Lockheed Martin’s Nuclear Fusion Project: A Case Study in Changing Corporate Perception

Lockheed Martin’s recent announcement of compact nuclear fusion development invites interested investors and partners to help fund the project and attempts to change the way the company is perceived by the public. | MORE »

Leave a comment

avatar

7 Questions to Ask When Developing a PR Measurement Program

The value of a PR program can really only be proven through measurement. Here are some key questions you should ask before setting out on a measurement program.  | MORE »

Tags: , , , | 1 Comment

avatar

Target’s ‘Halloween Hills’ Leverages Instagram to Engage Consumers

Breaking through the proverbial clutter online is one of the biggest challenges facing communicators. The challenge grows more acute when there’s a holiday that brands and organizations want to leverage to boost their visibility. With its new “Halloween Hills” experience, Target is killing two birds with one stone. | MORE »

Leave a comment

avatar

Embracing Social Media Shouldn’t Come at the Expense of Traditional PR

The PRSA’s 2014 international conference wraps up on Tuesday afternoon. PR News spoke with the association’s leadership to get a sense of the multiple challenges facing communicators and where the PR industry goes from here. | MORE »

Leave a comment

avatar

Dropbox Hack Raises Cloud Safety Questions, But Your Stuff Is Safe

Dropbox says that stolen credentials posted to Pastebin on Monday were not taken from their servers but from an unspecified third-party. After last week’s Snapchat hack, there is reason to worry about the future safety of your information. | MORE »

Leave a comment