PR communicators need to be aware now more than ever that their content must take into account the changes we are witnessing in digital news media.
Some 3,000 news releases are distributed each day through BusinessWire, Marketwire, PrimeNewswire, PR Newswire and PR Web. If you plan to be one of them, how can you differentiate your message?
The rap on Millennials, or people born between the early 1980s and the early 2000s, is that they are narcissists with an overwhelming sense of entitlement and an underwhelming work ethic.
From a purely selfish point of view, becoming an expert in PR measurement protects one’s budget and one’s job. Sandra Fathi, president and founder of agency Affect and a speaker at PR News’ April 8 Measurement Conference, offers tips to help you get internal support for your PR budget.