Your brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up?
For those seeking employment in professional communications, the in-person interview is the most critical part of the job search process. Nailing an interview takes practice, and it also helps to know some of the types of questions or tasks you’ll be asked to do.
The struggle to understand and abate the human-induced impact on the climate has always unfolded with divisiveness, and the Clean Power Plan promises to be no different. Let’s take a look at how five big brands that support the plan communicate about the topic.
Sure, some brands and organizations try to jettison the term “press release” from their PR lexicon and craft more visual content to get their message out the media and other stakeholders. But a rose by any other name would smell as sweet.
In order to reach a notoriously finicky demographic, ExxonMobil and its partners created a campaign that leveraged multiple types of content.
Taking on an infamous client surrounded by such deafeningly negative sentiment as Walter Palmer needs to be a carefully calculated decision.
On Wednesday, Brady took to Facebook, issuing a 500-word statement responding to allegations that he destroyed potential Deflategate evidence. Let’s take a look at four specific lessons PR pros can learn from his latest reputation management move.
It’s the age-old choice in PR. Do you want to work at an agency or in-house? Here are some thoughts on helping you answer that question.