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4 Social Media KPIs That Will Impress Senior Leaders

Nikki Mitchell, VP of public relations for Baylor Scott & White Health, shares some thoughts on key performance indicators that are necessary for measuring your social media efforts.  | MORE »

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PR Lessons from LinkedIn’s Most Influential Global Brands

The conventional wisdom that B2B brands are boring is slowly eroding. Nowhere is that more evident than on LinkedIn, where people have started to embrace content from companies that don’t typically face consumers. | MORE »

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13 Tips to Manage Your Summertime On-the-Job Stress

To help you through the lonely days of anxiety in the office while your co-workers frolic in snorkel gear, we asked the PR News community to share their tips on to manage on-the-job stress. Take a deep breath, exhale and read on. | MORE »

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FAFSA Confirms Own Stereotype with Kristen Wiig ‘Help Me. I’m Poor.’ Tweet

While FAFSA is not actually responsible for giving out loans, reminding those who have used your service that they are poor—the same people who are currently shouldering the largest debt burden in history—is a terrible communications tactic. | MORE »

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Is ‘Attention Time’ the New Key Metric for Measuring PR Success?

Many in the industry are moving toward a model in which time spent engaging with content is the measure of success on the Internet. | MORE »

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Why Unpaid Internships May Now Mean a Loss in Brand Reputation

Graduation season is in full bloom, as both newly minted graduates and undergraduates seek out internships as a springboard to full-time employment. However, if brands and organizations think they can continue having unpaid internships without raising questions about their reputation, they best think again.
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6 Key Elements to Getting Your Employees to Tell Your Brand’s Story

It’s become a familiar trope in marketing and communications precincts that employees are the brand’s best “ambassadors.” That’s fine, of course, but not necessarily the most effective way to have your workers get your message out and evangelize for the company. | MORE »

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Walmart Picks a Fight with The New York Times: Good PR or Bad?

What happens when the nation’s largest retailer picks a fight with the nation’s most respected newspaper? Does this make for good PR or bad PR? | MORE »

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4 Positive Outcomes for Brands That Listen Strategically

Sam Ford, director of audience engagement for Peppercomm and “Wake-Up Call” leader at PR News’ Aug. 12 Social Media 20/20 Summit in San Francisco, says there’s a distinction between “hearing” and “strategic listening.” | MORE »

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Pitch a New Tent at Live Events and Conferences

Live events and conferences are considered a main source of revenue for b-to-b media companies, as ad dollars once devoted to print publications have pretty bottomed out. Now a lot of consumer media brands are getting into the events act, which enlarges the aperture for PR pros looking to get some exposure for their company or C-level executives. | MORE »

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