Water Cooler


avatar

6 Steps to Brand Forgiveness After a Crisis

Brands that suffer a crisis have to go through a six-step process of penance before regaining confidence in the community.  | MORE »

Tags: , | 1 Comment

avatar

Donald Trump: The Great Communicator?

Love him, hate him or ignore him, Donald Trump has his own unique style of public relations and persona shaping: Never apologize, never go on the defensive. As far as communications strategies go, it’s a bold one—but for him and for the Trump brand, it works. | MORE »

Leave a comment

avatar

Quality Videos Start With Sharp Listening Skills

Is your organization making its case using video? Do you have optimized video hitting all of the important points and telling your company story in a visually engaging way? | MORE »

Leave a comment

avatar

5 Questions Before Going From Agency to Solo

Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process. | MORE »

Leave a comment

avatar

Periscope Pointers for Optimal Live Streaming

Brands are using Periscope to broadcast product launches, news updates, advocacy campaigns and internal events, keeping their audiences in sync with what’s happening at their organizations in a whole new way. | MORE »

Leave a comment

avatar

3 Real-Time Communications Tactics From an Iconic Branding Moment

Ever since branded real-time social media posts started going viral, communicators have been on the lookout for the tweet that lays the golden egg. | MORE »

1 Comment

avatar

Supreme Decisions: 7 Guidelines for Brands Joining National Conversations

It’s been a busy two days for the U.S. Supreme Court. On June 25, the court ruled that under the Affordable Care Act the federal government can provide nationwide tax subsidies to help people buy health insurance. This morning, the Supreme Court ruled that the U.S. Constitution guarantees a nationwide right to same-sex marriage. | MORE »

Leave a comment

avatar

6 Instagram Hashtag Recommendations for Brands

While much has changed on Instagram since its launch in 2005, one thing that has remained constant is the platform’s use of hashtags—the all-important connectors that allow brands to tell their stories, associate themselves with trends and monitor campaigns. | MORE »

Leave a comment

avatar

Radical PR Time Management Tracking—Skip the Admin Hours

This case study in time management tracking proves that it is possible to spend less time tracking and more time analyzing and improving productivity.  | MORE »

Leave a comment

avatar

How to Make Your PR Creative Sessions Productive

Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine. | MORE »

Leave a comment