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5 Ways to Use Social Data to Build a Winning PR Campaign

By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.  | MORE »

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10 Rules for Writing Great Social Media Content

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills. | MORE »

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Volkswagen CEO Apologizes for Diesel Scandal at CES 2016

Do Herbert Diess’ remarks set the right tone for renewing trust in Volkswagen? | MORE »

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CES 2016: What the Internet of Things and a Wild West of Data Means for PR

On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.  | MORE »

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4 Ways to Prepare for Your PR Job Interview

More preparedness equals fewer things to worry about, which lets your personality shine. | MORE »

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How to Create Clickable Paid Posts on Social

As the big social networks continue to move closer to the pay-to-play model, the lines between PR and advertising are becoming even more blurred. | MORE »

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7 Steps to Creating a Powerful Employee Volunteer Program

Make a more meaningful commitment to CSR with your most valuable resource. | MORE »

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4 Small New Year’s Resolutions for Success in 2016

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game. | MORE »

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The Best PR Approach for Any Budget

As communications specialists we will always be in a position to add value. The question is: how can our skills add the best value? | MORE »

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How an Agency and Its Client Used Bloggers to Inspire Good Deeds

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.  | MORE »

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