The proliferation of adblock software is an opportunity for PR communicators to demonstrate leadership by leveraging analytics to inform and improve content strategy.
Intentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity—a message and perhaps a wake-up call that could prove useful to other industries and professional disciplines that have similar blind spots.
It’s time to jump on the Periscope train if you haven’t already.
Doing the right thing pays dividends in ways you might not have imagined.
By taking the time to dive into the measurement data, communicators will be better prepared to defend their work in the boardroom.
Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.