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5 Ways Brands Are Leveraging March Madness

From the Oval Office to your local watering hole, the upcoming NCAA Men’s Basketball Tournament is dominating conversations and creating buzz. | MORE »

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What Makes a Great PR Employee? Let Us Count the Ways

In the PR field, an effective employee knows how to pitch a story, cultivate relationships with the media and knock out a press release that stakeholders are going to want to read. But there are other facets that make a great employee, and transcend the day-to-day operation, as indicated by an informal inquiry of PR News’ audience. | MORE »

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GM’s “Internal” Recall Video Really Meant for Wider Audience

General Motors’ chief executive Mary T. Barra explained the company’s second massive round of recalls in as many months, saying, “Something went very wrong in our processes in this instance, and terrible things happened.” | MORE »

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GE’s Duchamp on Finding Meaning in Social Analytics

Social media measurement should be a holistic snapshot of engagement. Digital communications pros should capture the full spectrum of data. | MORE »

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Guinness Sends a Message on St. Patrick’s Day

Guinness USA has joined a growing list of major beer brands to boycott the St. Patrick Day’s parade in New York because gay and lesbian groups had been excluded. The brewer waited till pretty much the last minute to make its announcement, ensuring that the message surrounding the boycott would get maximum impact with the public. | MORE »

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Lady Gaga’s Born This Way Foundation Under Fire for PR and Legal Spending

Rather than leave any possible mystery as to how the money is collected and distributed, nonprofits have to be transparent with stakeholders from the get-go. | MORE »

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SXSWi Wrap-Up: So Long Startups, Hello Brands

Since PR pros are often the owners of brand activations, here’s a look at three trends from the 2014 SXSWi festival, along with a quick look at some of the brands that leveraged them. | MORE »

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4 Tips for Building Relationships with Bloggers

Although the digital world has made relationships sometimes feel less personal, it also has made it easier for PR pros to research and understand media targets. | MORE »

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Target Photoshops its Way Into Bad PR

Target’s “Thigh Gap” results in major blowback for the retailer.  | MORE »

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Measuring PR Impact Requires a Philosophy of Building Relationships

It’s one thing to say that PR is important, and we all know that it is, but it’s a whole other thing to say just how important PR is. | MORE »

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