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5 Ad Blocking Takeaways for PR Pros

January 14th, 2016 by

The proliferation of adblock software is an opportunity for PR communicators to demonstrate leadership by leveraging analytics to inform and improve content strategy.

Cate Blanchett, Matt Damon, Brie Larson and Leonardo DiCaprio were nominated for Academy Awards in acting categories.

Oscar Nominations Won’t Win Hollywood Any Prizes for Diversity

January 14th, 2016 by

Intentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity—a message and perhaps a wake-up call that could prove useful to other industries and professional disciplines that have similar blind spots.

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Twitter Update Brings Periscope Videos into iOS App

January 13th, 2016 by

It’s time to jump on the Periscope train if you haven’t already.

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Social Media: The Stock Market’s Crystal Ball?

January 13th, 2016 by

We live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.

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4 Press Release Writing Tips for PR Pros

January 12th, 2016 by

The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.

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6 Reasons Why You Should Encourage Employees to Volunteer

January 12th, 2016 by

Doing the right thing pays dividends in ways you might not have imagined.

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5 PR Lessons From the Golden Globes

January 11th, 2016 by

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.

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3 Measurement Questions That Will Help Prove PR’s Value

January 11th, 2016 by

By taking the time to dive into the measurement data, communicators will be better prepared to defend their work in the boardroom.

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How Call of Duty Used Snapchat to Ignite Its Community

January 8th, 2016 by

Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.

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8 Crisis Management Policies for PR Pros

January 8th, 2016 by

When a crisis strikes your brand, how you communicate with employees is at least as important as how you communicate with the media and the outside world.