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Social Media: The Stock Market’s Crystal Ball?

We live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.  | MORE »

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4 Press Release Writing Tips for PR Pros

The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.  | MORE »

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6 Reasons Why You Should Encourage Employees to Volunteer

Doing the right thing pays dividends in ways you might not have imagined. | MORE »

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5 PR Lessons From the Golden Globes

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.  | MORE »

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3 Measurement Questions That Will Help Prove PR’s Value

By taking the time to dive into the measurement data, communicators will be better prepared to defend their work in the boardroom. | MORE »

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How Call of Duty Used Snapchat to Ignite Its Community

Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.  | MORE »

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8 Crisis Management Policies for PR Pros

When a crisis strikes your brand, how you communicate with employees is at least as important as how you communicate with the media and the outside world. | MORE »

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Chipotle Changes PR Recipe as News Worsens for Burrito Slinger

Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.  | MORE »

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10 Rules for Writing Great Social Media Content

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills. | MORE »

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Volkswagen CEO Apologizes for Diesel Scandal at CES 2016

Do Herbert Diess’ remarks set the right tone for renewing trust in Volkswagen? | MORE »

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