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How to Give an Effective PR Presentation, Let Us Count the Ways

While many companies have finally put PowerPoint to pasture, a lot of brands and organizations still rely on the program when presenting information and trying to get their messages out. Big mistake. | MORE »

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Facebook Wants to Host Publishers’ Content Directly on Its Mobile App

Publishers relinquishing control of their distribution method may seem unlikely now, but having a reliable high-speed Internet connection in your pocket seemed pretty unlikely just a few years ago, too. For publishers, going to where the people are has never been a bad idea—and they are undoubtedly on Facebook on their mobile devices. | MORE »

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Infographic: Have You Ever Heard of Google Helpouts?

For all its problems, the Internet is an amazing repository of information. One service that builds on the use of the Web as a place to find answers is Google Helpouts, which allows users to share expertise in real-time via live video on mobile devices or computers. | MORE »

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Crisis Communications at Work in NYC Ebola Case

Last night’s press conference to share information about New York City’s first Ebola case was a demonstration of crisis communications in action.  | MORE »

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3 PR Tips for Getting Reporters to Take Note of Your Press Releases

PR pros are increasingly enamored by social media channels and other digital platforms that are transforming business communications. Then there’s the press release, which doesn’t get nearly as much love as of late. | MORE »

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Facebook’s Mark Zuckerberg Can Speak Fluent Mandarin

Mark Zuckerberg showcased his Chinese skills on Wednesday to the amazement of a crowd at Beijing’s Tsinghua University, conducting a 30-minute Q&A session entirely in Mandarin. | MORE »

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4 Tips for Successfully Measuring Your PR Campaign

Any PR pro knows that what matters most to the C-suite isn’t the amount of media coverage but the actual value it represents—or ROI. But there is no standard measurement tool or piece of software that magically calculates it. | MORE »

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5 Ben Bradlee Quotes for Communicators to Live By

Ben Bradlee spent his career in pursuit of the truth, and his words serve as a guide for communicators operating in the modern media landscape.  | MORE »

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4 Ways to Write and Manage Your PR Content With Google in Mind

Only if you create content with Google’s search algorithm in mind as the first processor of your content can you reach human beings on the other side of your screen. | MORE »

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Twitter’s ‘Fabric’ to Offer Olive Branch to Developers—and PR Lesson for Communicators

By offering a new suite of tools that should make things easier for developers, Twitter is ripping a page out of PR 101: building relationships and cultivating goodwill with partners who can help to boost the brand and put more fannies in the seats. | MORE »

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