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4 Ways to Create Press Releases That Will Drive Media Coverage

Sure, some brands and organizations try to jettison the term “press release” from their PR lexicon and craft more visual content to get their message out the media and other stakeholders. But a rose by any other name would smell as sweet.  | MORE »

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How Agencies Helped ExxonMobil Excite Young Audiences About Engineering

In order to reach a notoriously finicky demographic, ExxonMobil and its partners created a campaign that leveraged multiple types of content.  | MORE »

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2 Easy (and Important) PR Metrics You Can Get From Google Analytics

One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media. | MORE »

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55% of PR Pros Rate Their Data Analysis Expertise as Fair or Poor

PR News and Nasdaq Media Intelligence conducted a joint study this July, surveying more than 370 communications professionals to benchmark the state of PR measurement and get a clearer picture of PR pros’ grasp of analytics and insights.  | MORE »

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5 Tips for When PR Firms Play With Fire

Taking on an infamous client surrounded by such deafeningly negative sentiment as Walter Palmer needs to be a carefully calculated decision. | MORE »

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4 Lessons From Tom Brady’s Latest PR Play

On Wednesday, Brady took to Facebook, issuing a 500-word statement responding to allegations that he destroyed potential Deflategate evidence. Let’s take a look at four specific lessons PR pros can learn from his latest reputation management move. | MORE »

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Making the Move from Agency to In-House Communicator

It’s the age-old choice in PR. Do you want to work at an agency or in-house? Here are some thoughts on helping you answer that question. | MORE »

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PR News Survey: Where Does PR Stand on Paid Social Media?

Ahead of PR News’ upcoming Big 4 Social Media Conference, we surveyed the our community with the goal of finding out where PR stands on paid social media. | MORE »

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3 Must-Ask Questions to Land the Right PR Firm

The search for the right agency can be a tedious process, but it doesn’t have to be. It all starts with asking the right questions, even before requesting a proposal.  | MORE »

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Trump’s Personal Brand ‘Crisis’ a Lesson for Communicators

Brands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends? | MORE »

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