Water Cooler


avatar

3 SEO Tips to Win Attention for Your PR Content

Writing well is still the coin of the realm for communicators. But, in a digital age, PR pros who want to enhance their value must tailor their writing for SEO (search engine optimization). | MORE »

Leave a comment

avatar

How to Attract and Retain PR Clients

Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow. | MORE »

Leave a comment

avatar

How to Activate a Community Around a Contest With No Prize

As the rest of the country stocked up on candy and costumes, Edelman successfully activated Photoshop users with a contest to see who could solve a murder. | MORE »

Leave a comment

avatar

How to Use Thought Leadership to Energize Your Brand

Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition. | MORE »

1 Comment

avatar

5 PR Tips for B2B Media Relations

B2B PR is a specialized field that perhaps lacks the level of advice and attention that B2C PR gets. Here are some tips to help you gain valuable coverage in the specialized world of trade press. | MORE »

Leave a comment

avatar

PR News Announces Winners of 2015 Social Media Icon Awards

PR News recognized the winners and honorable mentions of its 2015 Social Media Icon Awards at the Ritz-Carlton in beautiful Miami Beach, on June 3, 2015.  | MORE »

Leave a comment

avatar

7 Snapchat Strategy Secrets from the Miami Marlins

Snapchat’s users represent that ever-elusive and important youth demographic. It has the potential to convert young people into loyal brand ambassadors and future customers. For some brands, that opportunity is too good to pass up. | MORE »

Leave a comment

avatar

How Social Listening Can Help Make Sense of Your Brand’s Online Reputation

In order for communicators to capitalize on social listening, they need to involve multiple disciplines within their organizations, such as sales, HR and product development. By getting more disciplines involved in your social listening, you have a better chance to monetize your social channels. | MORE »

Leave a comment

avatar

4 Ways to Blog That Will Inspire Trust and Shares

Blogging has one main leg up on social media platforms whose algorithms are constantly changing: On your blog, you make the rules. An effective blog also serves as the hub for all your other social channels, all while providing a platform to engage with your audience. | MORE »

Leave a comment

avatar

Caitlyn Jenner Breaks the Internet Using Old Media

Many have championed Caitlyn Jenner as a hero for the LGBT movement. But it’s her creative use of the media that should hold the attention of communications professionals. | MORE »

Leave a comment