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#WordsBracket Tournament Winner: ‘Thought Leader’ Voted Most Overused PR Phrase

In the spirit of the NCAA men’s basketball tournament, PR News hosted its own version of March Madness with its Most Overused PR Words & Phrases Tournament. | MORE »

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10 Tips for Harnessing the Power of Snapchat

Is Snapchat right for your brand or organization? Do you have the time and expertise needed to devote to the platform? To help you harness the power of Snapchat, let’s take a look at 10 tips from Maureen McCarty, associate director of digital media at the Human Rights Campaign. | MORE »

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Rolling Stone Failure a Stark Lesson for Communicators

Communicators are likely to keep a close eye on how Rolling Stone magazine contains the damage after the publication last weekend retracted its article about a brutal gang rape at a University of Virginia fraternity. | MORE »

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4 Free Twitter Measurement Tools You Can Use Right Now

There is a vibrant ecosystem of services tailored to measuring Twitter—vanity metrics and beyond.  | MORE »

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5 Positive Management Takeaways From Mad Men’s Don Draper

As we prepare for the sunset of this fictional character and the series, let’s look at five useful takeaways from Don Draper’s management style. | MORE »

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3 Tips for Making Meetings Less Painful and More Productive

With a “more-with-less” model seeping through corporate America, brands and organizations no longer have the luxury of constantly having meetings.
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Facebook’s Riff Could Be Your Brand’s Viral Video Factory

Riff, Facebook’s new collaborative video-making app, could be the solution for brand communicators looking to create a viral sensation.  | MORE »

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How to Get Your Brand Started on Instagram [Infographic]

This infographic demonstrates in a few simple steps how to get your brand set up on Instagram. | MORE »

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6 April Fools’ Day Pranks From Brands That Actually Have a Sense of Humor

Some brands put effort into being funny and seem to have decent comedic chops. Here is what six of them did for this April’s Fools Day. | MORE »

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5 Tips for Writing Remarkable Blog Posts

Whether you’re new to blogging, new to your company or are just refreshing your current strategy, building a dedicated readership and an online library of great content takes time and effort. Of course, the actual writing is where most of the work takes place, and it’s also where people tend to struggle most. | MORE »

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