Water Cooler


avatar

Oscar Nominations Won’t Win Hollywood Any Prizes for Diversity

Intentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity. | MORE »

Leave a comment

avatar

Twitter Update Brings Periscope Videos into iOS App

It’s time to jump on the Periscope train if you haven’t already. | MORE »

Leave a comment

avatar

Social Media: The Stock Market’s Crystal Ball?

We live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.  | MORE »

Leave a comment

avatar

4 Press Release Writing Tips for PR Pros

The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.  | MORE »

Leave a comment

avatar

6 Reasons Why You Should Encourage Employees to Volunteer

Doing the right thing pays dividends in ways you might not have imagined. | MORE »

Leave a comment

avatar

5 PR Lessons From the Golden Globes

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.  | MORE »

1 Comment

avatar

3 Measurement Questions That Will Help Prove PR’s Value

By taking the time to dive into the measurement data, communicators will be better prepared to defend their work in the boardroom. | MORE »

Leave a comment

avatar

How Call of Duty Used Snapchat to Ignite Its Community

Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.  | MORE »

1 Comment

avatar

8 Crisis Management Policies for PR Pros

When a crisis strikes your brand, how you communicate with employees is at least as important as how you communicate with the media and the outside world. | MORE »

Leave a comment

avatar

Chipotle Changes PR Recipe as News Worsens for Burrito Slinger

Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.  | MORE »

1 Comment