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8 Ways to Make Your Content Shine on Google

If you want your content to be seen by the widest possible audience, then you have to shape it effectively so that it ranks high on Google.

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How Jon Stewart Announced His Departure from The Daily Show

The departure of a beloved figure from a program or company he/she helped build can sometimes be messy. While Jon Stewart’s exit from The Daily Show is far from complete, the announcement was done seamlessly as far as a communications strategy goes.

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5 Tips for Crafting a Successful Email Pitch

When pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom.

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Google Boosts Visual Storytelling, Adds Illustrations to Search

It’s another sign for communicators that if they want to extend their reach—and spike their brand’s Google rankings—they’re going to have to add more visual storytelling to their messaging.

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5 Spirit-Busters for Workplace Leaders to Avoid

Toxic leaders destroy productivity and bring organizational progress to a full stop. They lack compassion, and their attempts to exert power and control ultimately break the spirit of employees. How do you spot bad leadership and avoid becoming a toxic leader yourself?

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Vox and BuzzFeed Interviews With Obama Show Changing Nature of Media Relations

As millennials move into the decision-making process, BuzzFeed, Funny or Die and the other outlets they grew up on need to be a part of the media relations conversation.

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6 Tips for Millennials on Communicating with Older Generations

As a millennial, there will be times when your suggestions aren’t taken seriously and when references or jokes are lost on you. How do you conquer the task of getting through to employees who have been with the company longer than you’ve been alive?

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Coming Soon to Google Search—Your Tweets

In a few months, non-Twitter users are going to be seeing plenty of tweets through their interactions with Google search.

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5 Keys to Successful Nonprofit Partnerships

Here are five tips for creating successful partnerships with nonprofit organizations, courtesy of Mike McDougall, president, McDougall Communications.

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NBC’s Brian Williams Apologizes for Misremembering Iraq War Incident

Brian Williams is being lambasted for falsely claiming he was aboard a helicopter that was “hit and crippled” by enemy fire during the invasion of Iraq in 2003. Even 12 years later, a lie, mistruth or “misremembered” incident can and will come back to haunt you.

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