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5 Tips for Communicating Your PR Measurement Story to Senior Leaders

As senior leaders seek higher levels of accountability from public relations, communicators are tasked with turning PR language into business language. To help communicate what you measure, here are five requirements for analytical storytelling to C-level executives. | MORE »

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‘Painfully Awkward’ Rob Lowe Ad Draws Ire From Advocacy Group (and Earned Media)

Shy bladder sufferers are less than amused by a new ad in which “painfully awkward” Rob Lowe says that he can’t urinate in public. The International Paruresis Association wants the ad pulled. DirectTV says no go. Either way, the kerfuffle is another example of “earned” media generated by paid media. | MORE »

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4 Tips to Craft Content That’s Shareable and Likeable on Social Media

If you’re looking to create social media posts that move people to act, then consider the following tips to give your posts a greater chance of success. | MORE »

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It’s Election Day. Here’s What Communicators Can Learn About Media Relations From Politicians.

As Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied. | MORE »

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The PR Measurement 3-Tip Hat Trick

With myriad social channels and measurement tools now available, PR pros have to learn to be more discriminating in picking what to measure; otherwise they end up throwing good money after bad. | MORE »

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After Virgin Galactic Crash, Richard Branson Shows How to Communicate in Crisis

In times of crisis, especially deadly ones, having a strong leader is the best—perhaps the only—remedy for emotional deflation. In Virgin Galactic’s case, Richard Branson didn’t leave his company wanting. | MORE »

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Infographic: American Spending on Halloween Candy Is Spooky

Halloween is big business. Really big business. The National Retail Federation estimates that Americans spend more than $2 billion on candy alone each year—after all, trick or treating is what the holiday is all about. | MORE »

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7 Factors in Content Creation for Google

Google is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content ranks high in its search results.  | MORE »

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What Scares You Most About PR?

On Halloween, we grapple with our fears and anxieties and, for our enjoyment, transpose it by taking on and portraying what scares us ourselves. Still, there’s no enjoyment in being scared at work, especially for communications professionals who often work around delicate topics for sensitive clients. | MORE »

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Tim Cook Outs Apple as an ‘Advocate for Human Rights and Equality’

With his public acknowledgement in a self-penned Businessweek article that he’s gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights. | MORE »

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