Water Cooler


avatar

3 PR Tips to Jump-Start Your Visual Content SEO

A picture is worth a thousand words. It’s a cliché because it’s true. And when it comes to search engine optimization (SEO), the phrase is more than apt. That’s because in the rough-and-tumble world of SEO adding visual content significantly boosts the odds that your message will flow to the top of the Google rankings.  | MORE »

Leave a comment

avatar

6 Tips for Building a Loyal Social Media Following

Wondering how to fashion a loyal follower base on social media? Here are some tips from the PR pros of the PR News community.  | MORE »

Tags: , | Leave a comment

avatar

Brands Newsjacking Brazil’s World Cup Loss Playing With Fire

Sports fans—especially soccer fans—are incredibly passionate, and after spectacular losses it may be better for brands who want to steer clear of their wrath to stay out of the discussion. | MORE »

Leave a comment

avatar

‘Start, Stop, Continue’ Grid: Is Your Brand on the Right Social Networks?

Choosing which social media platforms to use for your brand can be a daunting task, and it’s an important one. | MORE »

Leave a comment

avatar

Communications Lessons in the Demise of a Cupcake Company

It’s dunzo for Crumbs. The cupcake company on Monday said that it was shuttering all its stores and filing for Chapter 7 bankruptcy liquidation. Could a different PR strategy have saved the bakery company?
 | MORE »

1 Comment

avatar

Tips for Assessing the Value of Facebook’s Promoted Posts

Given that unpaid reach on Facebook is now down to 1% or less, you’re very unlikely to overwhelm your fans with your brand’s content. | MORE »

Tags: , , , | Leave a comment

avatar

3 Questions PR Pros Should Ask Before They Hit ‘Send’

PR pros can boost the odds of getting their press releases and other written materials across the plate by asking themselves some straightforward questions beforehand.  | MORE »

3 Comments

avatar

What Really Gets People to Take Action? A New Metric to Help Find the Answer

Participant Media, an activist entertainment company, is working on a tool that looks to measure what motivates people to take action based on something they have watched, according to The New York Times. | MORE »

Leave a comment

avatar

8 Tips for Navigating the Networking Waters

As we all become more comfortable communicating over the Internet, our face-to-face networking skills get rusty. For PR prps, practicing those in-person communications skills is crucial. | MORE »

Leave a comment

avatar

How to Enhance Audience Engagement on Social Media

Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way. | MORE »

Tags: , , | Leave a comment