After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers.
The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop?
Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.
Jason Collins, if signed to an NBA team in 2013, may see other brands position themselves close to him for a positive, uplifting messaging.
The agency rebrands itself and embraces a “paid, owned and earned” media model. Will other agencies follow suit? Probably. They’re going to have to.
Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
Traditional media and social media alike were churning this morning with reports and commentary on the collapse Wednesday of an eight-story garment factory building in Savar, a suburb of the Bangladeshi capital of Dhaka.And even …
Damaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings.
To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.