In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.
Subway wasted little time cutting its ties with longtime pitchman Jared Fogle after federal authorities raided Fogle’s Indiana home on Tuesday.
The optics of reporters looking like they were being herded around the candidate like cows does no favors for the Clinton camp, and provides some valuable lessons for PR pros.
Virtual PR agencies have no boundaries on the talent they can offer clients—they can bring the best people to the job, regardless of where they live.
Julie Hamp, Toyota’s PR chief and the highest-ranking woman in its 77-year history, has resigned from her post, nearly two weeks after being arrested on suspicion of illegally bringing painkillers into Japan