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Infographic: Cracking the Code of the Millennial College Student

Millennials are the largest generation in American history. For brands, college is an opportunity to get in on the ground floor and build customer loyalty.  | MORE »

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15 Reasons to Be Thankful for Working in PR

Thanksgiving is a time to spend with family and friends relaxing, eating and, of course, giving thanks. And there is certainly much to be thankful for about working in PR. | MORE »

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Even Twitter’s CFO Has Trouble Using Twitter

Using Twitter can sometimes be confusing, and on Monday the company’s CFO proved it when he mistakenly tweeted publicly what was supposed to be a direct message, revealing plans to buy an unspecified company. | MORE »

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5 PR Tips on Crafting a Compelling Biography

More often than not, reading a typical corporate biography is the equivalent of watching paint dry. It’s a lost (and low-cost) opportunity to enhance the value of PR. | MORE »

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4 Key Elements of Any Media Relations Strategy

Whatever the size or nature of your brand, you need a solid media relations strategy to reach new customers and develop advocates for your brand.  | MORE »

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Thanksgiving Shopping: Brands Justify Opening/Closing for Black Friday

In the race to capitalize on the increasing commercialization of the holidays, Black Friday and Gray Thursday have sent more Americans to work on Thanksgiving in both early morning and late night store openings. | MORE »

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Mike Nichols’ Career Offers Lessons for All Communicators

Mike Nichols’ career is one for people of all backgrounds to admire. Communicators in specific can look to his work and draw some important lessons. | MORE »

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Computer Engineer Barbie Needs Men to Fix Her Computer Problems

The “I Can Be” series of Barbie dolls and books, which is designed to focus on female empowerment, is the latest Barbie product to spark outrage. | MORE »

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Infographic: Why Are People So Bad at Media Pitching?

Getting a mainstream media outlet to pay attention to your business comes down to your pitch, which increasingly—if not always—occurs via email. Ninety percent of the time it’s not your qualifications, your knowledge or your ability that will land your organization or client a great media placement. It’s your approach. | MORE »

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5 Tips for Creating a Measurement Dashboard That Proves and Improves Your Strategy

PR measurement has the potential to be overwhelming and complex, but this can be avoided by collecting the right data and shaping your reports to the needs of your audience. | MORE »

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