Water Cooler


avatar

4 Communications (and Life) Lessons from Stuart Scott

Stuart Scott’s influence was felt well beyond the world of sports. He was a beloved figure in American culture. What made him such a great, unique communicator? | MORE »

Leave a comment

avatar

Snapchat’s Coming Out Party

This New Year’s Eve, on the video boards of Times Square, Snapchat will give a symbolic announcement of its arrival as a big-time social media player. | MORE »

Tags: | Leave a comment

avatar

7 Essential Elements of Effective PR Writing

In today’s crowded media environment, simply avoiding grammatical mistakes isn’t enough to make your PR content stand out. | MORE »

1 Comment

avatar

4 of the Best PR Stories in 2014

The PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014. | MORE »

Leave a comment

avatar

5 Rules for Creating Killer Content on Social Media

Communicators are still trying to figure out how to create content for social media that will enhance media relations, boost brand visibility and—here’s the Holy Grail—tie social channels to sales lift. | MORE »

Leave a comment

avatar

‘Brands Saying Bae’ Pokes Fun at Companies Who Try to Sound Hip

Incorporating slang on social media has always been popular. But at what point does talking the talk go too far? | MORE »

Leave a comment

avatar

Facebook’s ‘Year in Review’ Gets Decidedly Mixed Reviews

It may have seemed like a good idea, at least on paper. Aggregate pictures and posts as a way to remind users of some of their milestones this past year. But the effort backfired miserably. | MORE »

Leave a comment

avatar

Pinterest Set to Open Promoted Pins to All Advertisers

On New Year’s Day 2015, Pinterest will begin selling ad space on its platform to marketers, becoming the latest social media site to open the advertising floodgates on its sought-after audience. | MORE »

Leave a comment

avatar

History Lesson: The Times Square NYE Ball Drop Began as a Publicity Stunt

Celebrating the New Year is nothing groundbreaking, but this quintessentially New York tradition has an unexpected origin. | MORE »

Tags: , | Leave a comment

avatar

Infographic: What Business Words Will Take off in 2015?

With the New Year approaching, The Writer, a language consultancy, collected data on emerging vocabulary from CEOs’ speeches, websites, corporate content and business publications. After having its app audience vote on the best new words, the consultancy came up with a list of words that are expected to take off next year. | MORE »

Leave a comment