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How Tom Brady Can Stop His Reputation’s Deflation

Everyone makes mistakes, sometimes egregious ones, but in time those can be forgiven. What is not forgiven is lying about your role in bad behavior. | MORE »

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7 Ways to Manage the Press Release Approval Process

Google started putting company press releases in its news search results this spring, which likely silenced some who claimed the press release was dead. It remains an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon. | MORE »

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3 Tips to Make PR and IT Work Together More Effectively

In the current climate—with technology a major driver in getting your message out to the right audience at the right time—communicators execs need to work closely with their IT counterparts. | MORE »

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8 Benefits of Business Blogging [Infographic]

Blogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader. | MORE »

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7 Client Mistakes Made by PR Agencies

In the current economic climate, PR agencies have to make sure that they are able to deliver quality work to their clients—and then some. But even the best agencies are prone to trip up every now and again.
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4 Twitter Assumptions PR Pros Commonly Make

Lauren Cochran shares some commonly held beliefs about Twitter she’s encountered while overseeing the social media presence of the NBA’s Miami Heat.  | MORE »

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How Google+ Just Became a Lot More Like Pinterest

Google+ announced a major change to its platform on Monday with the introduction of “Collections.” The new feature will provide users with a way to group bunches of posts together by topic. If you’re a Pinterest user, this idea may sound familiar. | MORE »

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3 Tips to Make Your Crisis Management Practice Ready for Any Scenario

At a crisis management workshop at the Counselors Academy conference led by Joan Gladstone of Gladstone International, attendees were asked if they were prepared to say yes whenever a clients asks for help in a crisis. “If not, you’re taking a big risk that your clients may go elsewhere for crisis communications counseling and other PR services,” Gladstone said. | MORE »

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4 PR Takeaways From Carly Fiorina’s Campaign Announcement

Fiorina, who has never held public office, is a long shot for the White House. Nevertheless, the launch of her presidential candidacy provides a few takeaways for communicators on how to deliver a sharp message. | MORE »

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7 Tumblr Do’s and Don’ts

At PR News’ May 19 webinar on Tumblr, Allan Gungormez of Transamerica and Dayna Johantgen of Lucky Charms will talk about how their brands launched their Tumblr blogs, and the visually inspired duo behind Mr. GIF will show attendees how to conceive of and craft GIFs for their Tumblr blogs. | MORE »

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