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4 Questions for Ben Parr: Igniting a Bonfire of Attention for Your Brand

At PR News’ Big 4 Social Media Conference, “Captivology” author Ben Parr will discuss the practical applications of his findings about the deep-rooted, primal nature of human attention, and how technology has altered the way attention is captured.  | MORE »

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How Influencers Built Buzz for Elizabeth Arden’s UntoldMOMent Campaign

Utilizing influencers can make or break a socially focused communications effort. | MORE »

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Building a PR Agency Client Roster

In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships. | MORE »

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How Facebook’s News Feed Updates Will Impact PR

Facebook’s ever-changing News Feed algorithm has morphed again, this time with the introduction of new tools that allow users to select whose content they see first, find new pages to connect to, unfollow people to hide their posts and reconnect with people they’ve unfollowed. | MORE »

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Subway Suspends Ties to Sandwich Diet Advocate Jared Fogle

Subway wasted little time cutting its ties with longtime pitchman Jared Fogle after federal authorities raided Fogle’s Indiana home on Tuesday. | MORE »

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7 Tips for Choosing Social Media Tools

Only your team can identify what you need in a social media tool. Armed with these tips, you’re better prepared to choose a long-term partner and avoid this being a painful process.  | MORE »

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8 Periscope Tech Recommendations

When the time is right to use Periscope for a live product demo, a fireside chat with your CEO, your nonprofit’s fund-raising event or a day-in-the-life look at your company, you’ll need some pointers about the technical details of a Periscope broadcast. | MORE »

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5 Ways to Engage Millennials on Social Media

When targeting millennial audiences on social media, you must keep their interests at the heart of your thinking. Success can be attributed to a few simple guidelines. | MORE »

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Why You Need a Social Media Calendar and How to Create One [Infographic]

A social media calendar provides a bird’s-eye view of your content on all channels and incorporates items such as company milestones, product launches and holidays to keep in mind when creating content. | MORE »

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Clinton Campaign Roping Off Reporters Isn’t the Best Media Relations Strategy

The optics of reporters looking like they were being herded around the candidate like cows does no favors for the Clinton camp, and provides some valuable lessons for PR pros. | MORE »

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