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5 Ad Blocking Takeaways for PR Pros

The proliferation of adblock software is an opportunity for PR communicators to demonstrate leadership by leveraging analytics to inform and improve content strategy.  | MORE »

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Oscar Nominations Won’t Win Hollywood Any Prizes for Diversity

Intentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity. | MORE »

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Twitter Update Brings Periscope Videos into iOS App

It’s time to jump on the Periscope train if you haven’t already. | MORE »

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Social Media: The Stock Market’s Crystal Ball?

We live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.  | MORE »

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4 Press Release Writing Tips for PR Pros

The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.  | MORE »

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6 Reasons Why You Should Encourage Employees to Volunteer

Doing the right thing pays dividends in ways you might not have imagined. | MORE »

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5 PR Lessons From the Golden Globes

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.  | MORE »

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3 Measurement Questions That Will Help Prove PR’s Value

By taking the time to dive into the measurement data, communicators will be better prepared to defend their work in the boardroom. | MORE »

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How Call of Duty Used Snapchat to Ignite Its Community

Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.  | MORE »

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8 Crisis Management Policies for PR Pros

When a crisis strikes your brand, how you communicate with employees is at least as important as how you communicate with the media and the outside world. | MORE »

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