You might not think so, but your organization is probably vulnerable—to varying degrees—to nearly every type of crisis imaginable, except for Martian invasion. And don’t count that out, either.
The surprise appearance of Derek Zoolander and Hansel on Valentino’s Paris Fashion Week runway provides a few takeaways for companies that have a new message to get out and want to cut through the proverbial clutter.
The release of the Apple Watch is a reminder of how fast consumer tastes are changing.
The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause.
The South African Salvation Army turned the phenomenon of “The Dress” into a compelling ad to raise awareness of domestic abuse.
Getting your press release noticed is more difficult than ever. If you’re finding that you’re not getting enough bites that turn into coverage, it may be time revisit your overall strategy. With that in mind, here are 10 tips for refining your press releases.