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How to Rethink Social Media to Show Its True Business Value

Regardless of how powerful social is for getting the word out, if this is all you’re doing with it then you haven’t even scratched the surface yet. | MORE »

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3 Measurement Tips to Help Prove PR’s Worth

Measuring for PR pros doesn’t need to be complicated or bleak. In fact, solid measurement work can amplify the role PR plays in a company by being visual and engaging.  | MORE »

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7 Points to Consider When Your Brand Gets Involved in Social Issues

Your brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up? | MORE »

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4 Types of Questions and Tasks to Expect at a PR Job Interview

For those seeking employment in professional communications, the in-person interview is the most critical part of the job search process. Nailing an interview takes practice, and it also helps to know some of the types of questions or tasks you’ll be asked to do. | MORE »

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#CleanPowerPlan: How 5 Big Brands Communicate About Climate Change

The struggle to understand and abate the human-induced impact on the climate has always unfolded with divisiveness, and the Clean Power Plan promises to be no different. Let’s take a look at how five big brands that support the plan communicate about the topic. | MORE »

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4 Ways to Create Press Releases That Will Drive Media Coverage

Sure, some brands and organizations try to jettison the term “press release” from their PR lexicon and craft more visual content to get their message out the media and other stakeholders. But a rose by any other name would smell as sweet.  | MORE »

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How Agencies Helped ExxonMobil Excite Young Audiences About Engineering

In order to reach a notoriously finicky demographic, ExxonMobil and its partners created a campaign that leveraged multiple types of content.  | MORE »

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2 Easy (and Important) PR Metrics You Can Get From Google Analytics

One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media. | MORE »

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55% of PR Pros Rate Their Data Analysis Expertise as Fair or Poor

PR News and Nasdaq Media Intelligence conducted a joint study this July, surveying more than 370 communications professionals to benchmark the state of PR measurement and get a clearer picture of PR pros’ grasp of analytics and insights.  | MORE »

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5 Tips for When PR Firms Play With Fire

Taking on an infamous client surrounded by such deafeningly negative sentiment as Walter Palmer needs to be a carefully calculated decision. | MORE »

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