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You’ll Soon be Able to Upload Video Directly to Twitter

Video is probably the best way to catch and keep an online audience’s attention. In the coming weeks, Twitter is making a move to boost video—and the high engagement associated with it—by allowing users to shoot, edit and post videos directly within its platform. | MORE »

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CES 2015: 7 Ways Wearable Technology Is Getting Smarter

As expected, wearable technology has stolen much of the spotlight in Las Vegas this week at the 2015 CES show. | MORE »

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3 Lessons Brad Pitt Can Teach You About Using Metrics to Power PR

Barry Reicherter of Finn Partners and a speaker at PR News’ upcoming Google Conference for Communicators in San Francisco offers data and analytics lessons as seen through the fulcrum of three movies starring Brad Pitt. | MORE »

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Infographic: Women Predict 10 Trends For 2015

When it comes to the issues that women expect to be most concerned about in 2015, 29 percent of the respondents said they are worried about healthcare, followed by racial tension (20 percent) and job security (15 percent). | MORE »

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CES 2015: 5 Things to Watch for PR Pros

What trends should PR pros keep a close eye on at this year’s CES? How will they affect the industry? Let’s take a look at five things to watch at CES 2015 for professional communicators. | MORE »

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4 Visual Storytelling Tips for Social Media

The ability to meld their visual storytelling with their social media channels is shaping up to be one of the biggest challenges this year for business communicators. | MORE »

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3 PR Tips for Sharpening Your Social Media Content

Communicating via social channels is hardly novel, of course, and PR pros are still grappling with melding their social messaging with the top-ranking search terms on Google or Bing. | MORE »

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4 Communications (and Life) Lessons from Stuart Scott

Stuart Scott’s influence was felt well beyond the world of sports. He was a beloved figure in American culture. What made him such a great, unique communicator? | MORE »

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Snapchat’s Coming Out Party

This New Year’s Eve, on the video boards of Times Square, Snapchat will give a symbolic announcement of its arrival as a big-time social media player. | MORE »

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7 Essential Elements of Effective PR Writing

In today’s crowded media environment, simply avoiding grammatical mistakes isn’t enough to make your PR content stand out. | MORE »

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