Women, of course, now dominate the PR field, but not necessarily in the executive suite, which continues to be run (for the most part) by men.
Our social media babies are growing up. Instagram celebrates its fourth birthday Monday. With that in mind, here are several tips on how to communicate your brand’s identify via Instagram
Hewlett-Packard, one of the world’s most stalwart information technology corporations, announced Monday that it will be splitting into two separate entities in an effort to keep up with changes in the various industries that it operates in.
Knowing how to make your subject line both succinct and magnetic will give your pitch an edge right off the bat and help you cross the that first bridge with the media—getting them to open your message.
UPS and FedEx are trying to change the message to keep this holiday shopping season from turning into chaos. But will retailers go along?