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Should You Host a CSR Twitter Chat?

Build and engage in a community online just as you do in your CSR efforts. | MORE »

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How to Not Visually Scream ‘Marketing!’ on Instagram

Go with the flow and be part of the experience to get the most out of your Instagram strategy. | MORE »

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PR Lessons From Oscars and Apple Diversity Stories

With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation. | MORE »

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How PayPal and Its Agency Engaged Employees to Increase Revenue

To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally. | MORE »

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5 Ways to Build Your Brand on Periscope

One of the most powerful ways to build your brand—and your community—is through live streaming video. Here are some tips for using Periscope to do it. | MORE »

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5 Ad Blocking Takeaways for PR Pros

The proliferation of adblock software is an opportunity for PR communicators to demonstrate leadership by leveraging analytics to inform and improve content strategy.  | MORE »

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Oscar Nominations Won’t Win Hollywood Any Prizes for Diversity

Intentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity. | MORE »

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Twitter Update Brings Periscope Videos into iOS App

It’s time to jump on the Periscope train if you haven’t already. | MORE »

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Social Media: The Stock Market’s Crystal Ball?

We live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.  | MORE »

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4 Press Release Writing Tips for PR Pros

The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.  | MORE »

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