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5 Ways to Make the Most of an In-Person Briefing

Getting face time with reporters who cover your sector doesn’t ensure that they’ll give your story/company/campaign coverage—although that’s certainly a possibility—but it should go a long way in helping to cultivate the relationship and put your company on a short list of sources. | MORE »

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YouTube Plans to Restrict How Brands Buy Ads

This is the latest in Google’s attempts to streamline the ad-purchasing process by combining multiple types of ad buys into its own platforms.  | MORE »

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4 Ways to Stay Connected with the Millennial Workforce

How the use of mobile in internal communications is critical to keeping this important demographic engaged and connected. | MORE »

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9 Instagram Dos and Don’ts from National Geographic

As Instagram’s numbers have grown, so, too, has the presence of brands looking to connect with consumers on the photo-sharing platform. Appreciating the value of Instagram’s user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder. | MORE »

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How to Improve Your PR Strategy After a Security Breach

Your organization has just been hit with a cyber security breach. Now, it needs to focus on the steps necessary to rebuild, redirecting company focus and becoming more effective at dealing with these types of issues. | MORE »

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8 Ways to Boost Your Brand’s Instagram Game

Facebook’s photo-sharing app has a uniquely engaged audience who share, like and follow ravenously—as long as you put out content that moves them. | MORE »

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How to Rethink Social Media to Show Its True Business Value

Regardless of how powerful social is for getting the word out, if this is all you’re doing with it then you haven’t even scratched the surface yet. | MORE »

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3 Measurement Tips to Help Prove PR’s Worth

Measuring for PR pros doesn’t need to be complicated or bleak. In fact, solid measurement work can amplify the role PR plays in a company by being visual and engaging.  | MORE »

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7 Points to Consider When Your Brand Gets Involved in Social Issues

Your brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up? | MORE »

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4 Types of Questions and Tasks to Expect at a PR Job Interview

For those seeking employment in professional communications, the in-person interview is the most critical part of the job search process. Nailing an interview takes practice, and it also helps to know some of the types of questions or tasks you’ll be asked to do. | MORE »

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