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What Really Gets People to Take Action? A New Metric to Help Find the Answer

Participant Media, an activist entertainment company, is working on a tool that looks to measure what motivates people to take action based on something they have watched, according to The New York Times. | MORE »

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8 Tips for Navigating the Networking Waters

As we all become more comfortable communicating over the Internet, our face-to-face networking skills get rusty. For PR prps, practicing those in-person communications skills is crucial. | MORE »

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How to Enhance Audience Engagement on Social Media

Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way. | MORE »

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Vine Introduces ‘Loops’ Count to Track Video Views

Vine’s loop count may attract more marketers to the platform. The metric is easily understood, bearing similarities to other view metrics that organizations already put money against, and it could give organizations who want to try the service out a better idea of their potential reach. | MORE »

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4 Tips for Integrating Journalists Into Your PR Team

A stable of in-house journalists can increase the rate and quality of content production, but integrating journalists into PR agencies and corporate communications teams can create complexities. | MORE »

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Bing Aims to Become Exclusive Twitter Search Engine

Microsoft’s Bing search engine is launching a group of features that will supposedly make searching for specific Twitter accounts, tweets and hashtags easier.  | MORE »

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3 Characteristics of a Successful Blog Contributor

Successful brand blogging requires that contributors possess specific attributes. Here are three key examples. | MORE »

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What PR Pros Can Glean From Facebook’s Secret Psychological Tests

Once the outrage—real or feigned—about Facebook’s emotional manipulation study subsides, brand communicators might want to consider the experiment’s findings. | MORE »

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4 Social Media KPIs That Will Impress Senior Leaders

Nikki Mitchell, VP of public relations for Baylor Scott & White Health, shares some thoughts on key performance indicators that are necessary for measuring your social media efforts.  | MORE »

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PR Lessons from LinkedIn’s Most Influential Global Brands

The conventional wisdom that B2B brands are boring is slowly eroding. Nowhere is that more evident than on LinkedIn, where people have started to embrace content from companies that don’t typically face consumers. | MORE »

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