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Infographic: Why Your Passwords Are Lame

Are you doing everything you can to protect your company’s digital data? Read here to find out how you can help improve cyber security.

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Rand Paul Shushes CNBC Anchor, Provides Example of How Not to Communicate

During an interview with CNBC’s Kelly Evans, Kentucky Senator Rand Paul shushed Evans and told her to “calm down” while he answered a question. Use this interview as Exhibit A when prepping top executives on what not to do when talking with the media.

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Infographic: 8 TED Talks That Teach Public Speaking

If you’re nervous about public speaking, you’re not alone. A StatisticBrain survey found that 74 percent of adults have anxiety about speaking in public. But help is on the way. Here are some constructive public speaking tips culled from successful TED talks.

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After Facebook, Instagram Tops Social Media Use Among African-Americans and Latinos

The Pew study found that 38 percent of African-American adults and 34 percent of Latino adults on the Internet use Facebook’s photo sharing service, as opposed to only 21 percent of white adult Internet users.

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3 Content Marketing Tips to Help You Reach Wider Audiences

While still early days, the track record among brands trying to develop content marketing programs has been decidedly dicey.

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Nationwide Defends #MakeSafeHappen Super Bowl Ad About Child Deaths

Nationwide Insurance’s Super Bowl ad featured the ghost of a young boy narrating scenes in a life he didn’t get to live because of an accident, and critics didn’t take kindly to it. Still, if you subscribe to the “no such thing as bad publicity” dictum, the spot was a win for the insurer.

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3 Super Bowl Messaging Strategies for Brands That Didn’t Buy a TV Ad

With so many other avenues—namely, social media—available to reach the football audience, brands have started to look beyond TV commercials to capitalize on the big game. Let’s take a look at three ways brands and organizations are engaging the Super Bowl audience without shelling out millions of dollars to NBC.

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Shake Shack Delivers Burgers and a Strong Message with IPO

Shake Shack stirred up some heavy buzz for to its IPO on the New York Stock Exchange this morning. In a foolproof PR move, the company is showing its appreciation to customers as it goes public in a big way—with free food.

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Are You a Great Boss? See Which Tips From PR Pros You Follow

We asked PR News’ social media followers to share what they deem to be the defining characteristics of great bosses.

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5 Ways to Improve Google Search Rankings for Your Content

Here are some tips to achieve better search results for your brand’s content.

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