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How Communicators Can Get Started with PR Measurement

by Brian Greene | 03/27/2014

There are many potential metrics, or KPIs, that PR managers and directors can use as the basis to measure what impact social media and digital media have on a brand. | MORE »

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2 Key PR Skills Needed to Advance in an Organization

by Matthew Schwartz | 03/26/2014

Used to be, PR pros were called only after a marketing campaign was fully baked and asked to knock out a press release and work with the media to get the message out. No longer. These days, the currency for communicators lies in strategic decision-making, as indicated by PR News’ 2014 Salary Survey. | MORE »

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4 Ways Changing Media Patterns Are Disrupting PR

by Richard Brownell | 03/26/2014

PR communicators need to be aware now more than ever that their content must take into account the changes we are witnessing in digital news media. | MORE »

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How to Make Your Press Release Stand Out

by Brian Greene | 03/25/2014

Some 3,000 news releases are distributed each day through BusinessWire, Marketwire, PrimeNewswire, PR Newswire and PR Web. If you plan to be one of them, how can you differentiate your message? | MORE »

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5 Misconceptions about Millennials

by Matthew Schwartz | 03/25/2014

The rap on Millennials, or people born between the early 1980s and the early 2000s, is that they are narcissists with an overwhelming sense of entitlement and an underwhelming work ethic. | MORE »

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Social Media Paradox: Number of Likes & Followers Don’t Mean Much, and How Can I Get More?

by Matthew Schwartz | 03/24/2014

“Likes” and “followers” remain two of the top metrics that PR pros look to when they track their social media campaigns. Unfortunately, the law of diminishing returns kicked in on those indices a while ago. | MORE »

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How Facebook’s Organic Reach Policy May Make It Harder to Reach Your Audience

by Brian Greene | 03/24/2014

A source professionally familiar with Facebook’s marketing strategy says that the social network is currently cutting organic page reach down to 1-2%. | MORE »

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‘The Earth Laughs in Flowers’: Inspiring Quotes for Spring

by Brian Greene | 03/21/2014

For communications professionals, the start of spring means it’s time to start shedding the vestiges of winter, clean house, recharge and refocus for the upcoming warmer months. | MORE »

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6 Tips for Getting More Support for Your PR Budget

by Steve Goldstein | 03/21/2014

From a purely selfish point of view, becoming an expert in PR measurement protects one’s budget and one’s job. Sandra Fathi, president and founder of agency Affect and a speaker at PR News’ April 8 Measurement Conference, offers tips to help you get internal support for your PR budget. | MORE »

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As Twitter Turns 8, Here’s What to Look for in Your Next Social Media Manager

by Brian Greene | 03/20/2014

For all its ubiquity, Twitter’s relatively young age illustrates an important point—most businesses are only starting to figure out how to wield it. And that hasn’t always gone well. | MORE »

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