Water Cooler

Keeping up with media trends can sometimes feel like a full-time job. Here are a few key trends to look for as PR pros plan their 2016 campaigns.

In the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.

Facebook wants to be your go-to source for video, so the social media giant has made a number of enhancements to its platform that will make video content more dynamic.

Here’s four things communicators should consider when looking for a social media analytics tool.

Snapchat is assumed to be the social media platform of choice for high school and college students, and that disqualifies it for serious consideration by organizations dealing with older demographic groups. Or does it?

Build and engage in a community online just as you do in your CSR efforts.

Go with the flow and be part of the experience to get the most out of your Instagram strategy.

With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.

To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally.

One of the most powerful ways to build your brand—and your community—is through live streaming video. Here are some tips for using Periscope to do it.