Keeping up with media trends can sometimes feel like a full-time job. Here are a few key trends to look for as PR pros plan their 2016 campaigns.
Water Cooler

How Influencer Outreach Brought a Well-Known Brand to New Heights
January 22nd, 2016 by Mark RenfreeIn the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.

4 Facebook Video Features to Enhance Your PR Communications
January 22nd, 2016 by Richard BrownellFacebook wants to be your go-to source for video, so the social media giant has made a number of enhancements to its platform that will make video content more dynamic.

How to Pick the Social Media Analytics Tool That’s Right for You
January 21st, 2016 by Mark RenfreeHere’s four things communicators should consider when looking for a social media analytics tool.

4 Reasons Why Snapchat May Be Right for Your Organization
January 20th, 2016 by Steve GoldsteinSnapchat is assumed to be the social media platform of choice for high school and college students, and that disqualifies it for serious consideration by organizations dealing with older demographic groups. Or does it?

Should You Host a CSR Twitter Chat?
January 20th, 2016 by Ian James WrightBuild and engage in a community online just as you do in your CSR efforts.

How to Not Visually Scream ‘Marketing!’ on Instagram
January 19th, 2016 by Ian James WrightGo with the flow and be part of the experience to get the most out of your Instagram strategy.

PR Lessons From Oscars and Apple Diversity Stories
January 19th, 2016 by Seth ArensteinWith diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.

How PayPal and Its Agency Engaged Employees to Increase Revenue
January 15th, 2016 by Mark RenfreeTo turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally.

5 Ways to Build Your Brand on Periscope
January 15th, 2016 by Richard BrownellOne of the most powerful ways to build your brand—and your community—is through live streaming video. Here are some tips for using Periscope to do it.