The potential for data vulnerability exploitation has created a situation where communicators must prepare for the looming threat of a data security crisis.
Nonprofits may not have the fiduciary responsibilities of for-profit companies. But when it comes to enhancing the visibility of the organization, communicators for nonprofits play just as big a role as their brethren on the for-profit side.
Apologies are a delicate art. Of course, a lot depends on the blowback from the public about what was done or said, and the severity of the crisis.
According to the Guardian, major PR firms have agreed that they will not represent clients who deny man-made climate change or take campaigns seeking to block regulations limiting carbon pollution. But it’s not that cut and dry.
Generating earned media is hardly a given, and PR pros are constantly on the hook to find other ways to get fannies in the proverbial seats.
Here are some tips on how to network effectively to gain clients, establish media contacts and build brand awareness with the public.
As part of its #TDThanks campaign, TD Bank installed “Automated Thanking Machines,” modified ATMs designed to give unsuspecting customers personalized gifts, in branches across Canada. A video of surprised customers gained close to 3.5 million views in under a week.