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CES 2015: 5 Things to Watch for PR Pros

What trends should PR pros keep a close eye on at this year’s CES? How will they affect the industry? Let’s take a look at five things to watch at CES 2015 for professional communicators. | MORE »

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4 Visual Storytelling Tips for Social Media

The ability to meld their visual storytelling with their social media channels is shaping up to be one of the biggest challenges this year for business communicators. | MORE »

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3 PR Tips for Sharpening Your Social Media Content

Communicating via social channels is hardly novel, of course, and PR pros are still grappling with melding their social messaging with the top-ranking search terms on Google or Bing. | MORE »

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4 Communications (and Life) Lessons from Stuart Scott

Stuart Scott’s influence was felt well beyond the world of sports. He was a beloved figure in American culture. What made him such a great, unique communicator? | MORE »

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Snapchat’s Coming Out Party

This New Year’s Eve, on the video boards of Times Square, Snapchat will give a symbolic announcement of its arrival as a big-time social media player. | MORE »

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7 Essential Elements of Effective PR Writing

In today’s crowded media environment, simply avoiding grammatical mistakes isn’t enough to make your PR content stand out. | MORE »

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4 of the Best PR Stories in 2014

The PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014. | MORE »

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5 Rules for Creating Killer Content on Social Media

Communicators are still trying to figure out how to create content for social media that will enhance media relations, boost brand visibility and—here’s the Holy Grail—tie social channels to sales lift. | MORE »

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‘Brands Saying Bae’ Pokes Fun at Companies Who Try to Sound Hip

Incorporating slang on social media has always been popular. But at what point does talking the talk go too far? | MORE »

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Facebook’s ‘Year in Review’ Gets Decidedly Mixed Reviews

It may have seemed like a good idea, at least on paper. Aggregate pictures and posts as a way to remind users of some of their milestones this past year. But the effort backfired miserably. | MORE »

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