Utilizing influencers can make or break a socially focused communications effort.
In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.
Subway wasted little time cutting its ties with longtime pitchman Jared Fogle after federal authorities raided Fogle’s Indiana home on Tuesday.
The optics of reporters looking like they were being herded around the candidate like cows does no favors for the Clinton camp, and provides some valuable lessons for PR pros.