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6 Tips for Pitching Journalists on Twitter

Twitter is one of the most effective tools for media outreach. Any good media pitch delivers a succinct news angle, and writing a message that fits in Twitter’s 140-character limit is a great way to boil down your pitch to its essentials. | MORE »

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5 Tips for Building Relationships with the Media

A friend in the newsroom is a valuable resource for a communicator. Here are some thoughts on what works when developing contacts at a news media outlet. | MORE »

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NYPD Responds to #ICantBreathe with #WeHearYou and Faces Backlash

The NYPD has fallen prey to another Twitter miscue after a high-ranking officer responded on Twitter to the public reaction of grand jury decision.  | MORE »

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Infographic: The State of Infographics

Infographics have grown to become one of the most powerful communications tools in use today. Are you using them to your advantage? | MORE »

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Hershey’s Moving Away From Corn Syrup, But Not Communicating the Move Very Well

The candy king is looking to replace the controversial ingredient it uses in its sweets, but the brand needs to communicate a lot more to consumers about the potential switch. | MORE »

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Janay Rice’s Editorial Approval Deal With ESPN Becomes Part of the Story

The revelation that Janay Rice had editorial oversight for her bylined ESPN piece provides a look into the PR machinations behind the article that was almost certainly unwanted. | MORE »

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5 PR Tips for Communicating with the Media Via Email

The days of reporters and PR folks kibitzing via the telephone seem to be on the wane, as email becomes the primary mode of communication between the two parties. | MORE »

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7 Ways to Think Like a CEO on Social Media

Tying social media to business outcomes can be as much fun for PR and marketing professionals as being stuck in traffic on your way to the airport. It can be an unpleasant fact of life. … | MORE »

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The ‘Star Wars’ Trailer Unleashed the Trolls. Here’s How to Deal With Them in Your Space

In a social media age trolls are ready to pounce on a new product, service or performance. The latest example? The trailer for “Star Wars: The Force Awakens,” which rolled out last Friday and was immediately met with criticism and parodies. | MORE »

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