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Infographic: How Do PR Pros Use Social Listening Data?

In a PR News/Business Wire survey, 26% of professional communicators said that social media monitoring has “not yet” had an obvious impact on their companies.  | MORE »

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Dr. Oz, Bill Cosby Prove Twitter Is Still a Dangerous Game

Dr. Oz, the surgeon and television doctor who has been accused of backing weight loss product scams, is the latest celebrity to get slammed on Twitter after he posted a tweet asking the social network: “What is your biggest question for me?” and promising to respond to his favorites. | MORE »

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Connecting Your Brand to the Comet Landing Shouldn’t Be Too Cosmic

As scientists cheer and the media celebrate, brand managers may consider the best way to get in on the action of the Philae landing. Buyer beware. | MORE »

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11 Media Pitching Tips for PR Pros

Working journalists typically say they delete 20 email pitches at a time with nary a glance at the subject lines. To help you move the odds a bit more in your favor, Tracy Schario, communications officer for The Pew Charitable Trusts, and a presenter at PR News’ Dec. 11 Media Relations Conference in Washington, D.C., offers some advice to help you connect with the journalists who matter in your market. | MORE »

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Find Your Inner Scorsese with 7 Basic Tips for Producing PR Videos

As video production moves to the core of marketing communications, there is a growing need for training PR people how to shoot and edit video because most people have never done it professionally. Here are 7 basic tools for producing PR videos. | MORE »

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Is Jennifer Lawrence’s ‘I-Don’t-Participate’ Social Media Strategy For Real?

While we would not advise brands and organizations to avoid social media platforms altogether, Lawrence’s decision could inspire companies to be a bit more selective with the kind of content that they post on their social channels. | MORE »

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5 PR Tips for Writing Speeches That Are Sure to Engage the Audience

For PR execs—regardless of whether they work in public affairs—speechwriting and/or ghostwriting is an increasingly critical aspect of communications. | MORE »

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Laundry Detergent Pod Makers Caught in Tumultuous Spin Cycle

Debates about responsibility are beside the point right now for the laundry detergent manufacturers. Before a groundswell of public opinion rises demanding that the products be taken off the shelves, real plans to reconsider packaging and labeling will have to be announced—and soon.  | MORE »

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10 Tips for Achieving Work-Life Balance

We asked PR News’ Twitter community to give their advice for achieving work-life balance. You’ll like what they have to say. | MORE »

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3 Things Taylor Swift Does Right on Social Media

It’s not news that Taylor Swift is a Twitter behemoth—holding the fifth spot for most followers—but what’s really important is how she uses social media. | MORE »

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