The best brands and companies find ways to align PR and marketing, but even the most disciplined teams can sometimes find themselves engaged in bitter turf wars. Here are four tips for solving conflicts when they arise between the two functions.
Everyone has a different opinion of what works best to get a good start to the day. Here are 8 morning habits that, when used in the right combination, can lead to more productive days.
Everyone makes mistakes, sometimes egregious ones, but in time those can be forgiven. What is not forgiven is lying about your role in bad behavior.
Google started putting company press releases in its news search results this spring, which likely silenced some who claimed the press release was dead. It remains an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.
In the current climate—with technology a major driver in getting your message out to the right audience at the right time—communicators execs need to work closely with their IT counterparts.
In the current economic climate, PR agencies have to make sure that they are able to deliver quality work to their clients—and then some. But even the best agencies are prone to trip up every now and again.