Water Cooler

PR dashboards should not be thought of as just another reporting document to be shuffled out during meetings.

The partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.

Don’t let these common mistakes take your writing down a notch.

There are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy.

The Wounded Warrior Project hasn’t been slow in addressing the allegations against them. But they’re not out of the woods yet.

It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.

During a crisis, ask the right questions, say the right things, and do each at the right time.

PR News celebrated its Top Women in PR honorees at an awards luncheon held at New York City’s Grand Hyatt on Jan. 26, 2016.

You and your bosses need to be valuable resources to each other. Know how to communicate with them.

In a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be.