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How Can Justin Bieber Clean Up His PR Image?

by Brian Greene | 02/25/2014

Bieber’s recent actions have sparked some negative press, which may erode his brand and turn off his fancies, which is composed mainly of teenage girls. | MORE »

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5 Inspiring PR Tips from Harold Ramis’ ‘Groundhog Day’

by Matthew Schwartz | 02/25/2014

Harold Ramis, the comedic genius behind some of Hollywood’s most iconic movies, died Monday following a long illness. A fitting tribute would be for communicators to curl up with “Groundhog Day,” which is arguably Ramis’ best film and holds some inspiring lessons on how to find that elusive work-life balance. | MORE »

The Gap Sends a Message About the Minimum Wage

by Matthew Schwartz | 02/24/2014

The battle in Washington regarding raising the minimum wage is just getting started. But The Gap has decided to take a stand on the issue and, in the process, sent a strong message about its brand to both the public and its employees. | MORE »

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What’s the Best Way to Defuse a Tense Situation within the Workplace?

by Brian Greene | 02/21/2014

A frazzled employee can quickly turn into a crippled one, unable to perform his or her task with confidence because of unnecessary tension. | MORE »

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Under Armour Grabs the Gold in Communications

by Brian W. Kelly | 02/21/2014

It’s a model for crisis management: Under Armour CEO Kevin Plank responded to the criticism politely, defended his brand and refused to sling mud back at his detractors. | MORE »

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What’s a Great Question to Ask a PR Job Candidate?

by Tony Silber | 02/20/2014

You may not believe this, but conducting a job interview can be as stressful as being interviewed for the job. Well, sometimes. Anyway, there’s an art to sizing someone up in an interview, and it … | MORE »

Tags: candidates, careers, job interviews | 1 Comment