Water Cooler

The Gap Sends a Message About the Minimum Wage

by Matthew Schwartz | 02/24/2014

The battle in Washington regarding raising the minimum wage is just getting started. But The Gap has decided to take a stand on the issue and, in the process, sent a strong message about its brand to both the public and its employees. | MORE »

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What’s the Best Way to Defuse a Tense Situation within the Workplace?

by Brian Greene | 02/21/2014

A frazzled employee can quickly turn into a crippled one, unable to perform his or her task with confidence because of unnecessary tension. | MORE »

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Under Armour Grabs the Gold in Communications

by Brian W. Kelly | 02/21/2014

It’s a model for crisis management: Under Armour CEO Kevin Plank responded to the criticism politely, defended his brand and refused to sling mud back at his detractors. | MORE »

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What’s a Great Question to Ask a PR Job Candidate?

by Tony Silber | 02/20/2014

You may not believe this, but conducting a job interview can be as stressful as being interviewed for the job. Well, sometimes. Anyway, there’s an art to sizing someone up in an interview, and it … | MORE »

Tags: candidates, careers, job interviews | 1 Comment

Going for PR Gold With Celebrity Spokespeople

by Matthew Schwartz | 02/19/2014

Figure skater Gracie Gold and hockey player T.J. Oshie have captured the hearts and minds of fans for their performances during the Winter Olympics. Will that translate into sweetheart endorsement deals selling various products and services? And what’s in it for communicators when they align their brands with celebrity spokespeople? | MORE »

Chevron’s Pizza Party PR Fails to Make Amends

by Brian Greene | 02/19/2014

The Appalachia division of Chevron distributed 100 gift certificates for free pizza to Pennsylvania residents after a natural gas well explosion. | MORE »

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4 Changes for PR Pros to Watch, When They Watch the (New) Tonight Show

by Matthew Schwartz | 02/18/2014

The dawn of the Jimmy Fallon era on The Tonight Show pretty much went off without a hitch Monday night. Fallon showed deference to the storied NBC franchise, but, as with any changing of the guard, he’s already made some changes to the program with an eye on expanding the audience.
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