Water Cooler

4 Ways for CEOs to Minimize Damage in a Crisis

by Richard Brownell | 04/02/2014

Things for GM are likely to get worse before they get better, but the company’s CEO offers a lesson on what a manager can do to mitigate crisis damage. | MORE »

Tags: General Motors, GM recall, Mary Barra, richard brownell | Leave a comment

PR Query: What Are Some of the Toughest Words to Spell?

by Brian Greene | 04/01/2014

A habit of misspelling words can do serious damage to a professional communicator’s reputation. Whether they crop up in a quick email to colleagues or in a press release for your most important client, misspelled … | MORE »

3 Comments

When it Comes to Branding, April Fools’ Day is no Joke

by Matthew Schwartz | 04/01/2014

It’s April Fools’ Day today, the day that brands and organizations can poke a little fun at their fans and followers or, better yet, themselves, without fear of recrimination. At the same time, April Fools’ Day reminds us that using humor to communicate a message can be serious business. | MORE »

5 Tips for Working KPIs Into Your Measurement Strategy

by Richard Brownell | 03/31/2014

Key performance indicators offer insight about metrics to follow how to use data to prove the value of your PR efforts. | MORE »

Tags: key performance indicator, richard brownell | Leave a comment

How Communicators Can Get Started with PR Measurement

by Brian Greene | 03/27/2014

There are many potential metrics, or KPIs, that PR managers and directors can use as the basis to measure what impact social media and digital media have on a brand. | MORE »

2 Key PR Skills Needed to Advance in an Organization

by Matthew Schwartz | 03/26/2014

Used to be, PR pros were called only after a marketing campaign was fully baked and asked to knock out a press release and work with the media to get the message out. No longer. These days, the currency for communicators lies in strategic decision-making, as indicated by PR News’ 2014 Salary Survey. | MORE »

1 Comment