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6 Steps to Creating a Better Measurement Dashboard

by Brian Greene | 04/08/2014

With the increasing importance of proving your value to your organization, it’s a challenge to visually display your measurement findings in a way that your audience will understand. | MORE »

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4 Steps to Executing a Successful PR Campaign on Google

by Brian Greene | 04/07/2014

Launching a campaign on Google—whether it’s through paid search, display ads, YouTube pre-roll, or one of the company’s many other options—is one of the best ways for PR pros and communicators to reach targeted, interested … | MORE »

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A Rutgers PR Fumble, at the Expense of a Newspaper, Underscores an Uncertain Time for Media

by Matthew Schwartz | 04/07/2014

Sure, we now live a digital age, but we thought the expression, “Never argue with a man who buys ink by the barrel” was still apt for the latest PR debacle at Rutgers University: Rutgers University Athletic Director Julie Hermann saying to a journalism class, “That’d be great” about the prospect of The (Newark, N.J.) Star-Ledger dying. PR pros can commence wincing. | MORE »

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Letterman’s Legacy: Top 10 Favorite PR Pros in Movies and TV

by Steve Goldstein | 04/04/2014

David Letterman has announced his impending retirement, and PR News is commemorating the occasion with—what else?—a Top 10 list. | MORE »

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Paternity Leave Comments by Boomer Esiason Set Off ‘Dumbest Sports Controversy in Memory’

by Brian Greene | 04/04/2014

Good advice for those, like Esiason and Francesa, who have a voice with any sort of reach: stay out of family matters and don’t tell women what to do with their bodies. | MORE »

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New Sustainable Font, Ryman Eco, Promises to Save Money and Change How We Print

by Brian Greene | 04/03/2014

According to Ryman, if we all switched to the new font tomorrow for everything we print, we would save more than 490 million ink cartridges and 6.5 million tons of Co2 emissions every year. | MORE »

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5 Tips for Handling the Hate on Yelp

by Richard Brownell | 04/03/2014

If you are a communicator for a consumer brand, then you need to recognize the power that online reviews can have on the success or failure of a product. | MORE »

Tags: Hadeed Carpet Cleaning, online reviews, richard brownell, Virginia Supreme Court, Yelp | Leave a comment

PR and the Importance of Pressing the Flesh

by Matthew Schwartz | 04/02/2014

It’s a function of living in an increasingly digital age: The more time we spend in front of a computer screen, the more motivated we are to get out into the field, press the flesh and talk to colleagues belly to belly. This is particularly true for PR pros and communicators when it comes to professional development.
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