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4 Facebook Video Features to Enhance Your PR Communications

Facebook wants to be your go-to source for video, so the social media giant has made a number of enhancements to its platform that will make video content more dynamic. | MORE »

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How to Pick the Social Media Analytics Tool That’s Right for You

Here’s four things communicators should consider when looking for a social media analytics tool. | MORE »

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PR Pros’ 11 Commandments for Working With Reporters

As a PR pro, are you doing everything you can to make your dealings with reporters positive and get them to trust and, yes, need you? | MORE »

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4 Reasons Why Snapchat May Be Right for Your Organization

Snapchat is assumed to be the social media platform of choice for high school and college students, and that disqualifies it for serious consideration by organizations dealing with older demographic groups. Or does it? | MORE »

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Should You Host a CSR Twitter Chat?

Build and engage in a community online just as you do in your CSR efforts. | MORE »

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How to Not Visually Scream ‘Marketing!’ on Instagram

Go with the flow and be part of the experience to get the most out of your Instagram strategy. | MORE »

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PR Lessons From Oscars and Apple Diversity Stories

With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation. | MORE »

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How PayPal and Its Agency Engaged Employees to Increase Revenue

To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally. | MORE »

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5 Ways to Build Your Brand on Periscope

One of the most powerful ways to build your brand—and your community—is through live streaming video. Here are some tips for using Periscope to do it. | MORE »

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5 Ad Blocking Takeaways for PR Pros

The proliferation of adblock software is an opportunity for PR communicators to demonstrate leadership by leveraging analytics to inform and improve content strategy.  | MORE »

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