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6 Ways to Make Your Brand ‘Pop’ on Facebook

Facebook users can be prickly about how brands interact with them, and they’re likely to regard you with disdain if they feel like you’re invading their social space with blatant advertisements. Creating content for your brand that users actually want to see on Facebook therefore remains a primary challenge for PR pros. | MORE »

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Infographic: Who Is More Active on Social Media—Men or Women?

Savvy communicators know that being effective on social media is not about getting your message out on every available platform. Instead, a specific, targeted approach will make the best use of your teams’ time and help you avoid annoying your social media audience. | MORE »

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8 Tips for a 90-Second Professional Networking Encounter

At PR News’ recent conferences we’ve taken networking very literally and have begun including speed networking sessions. Here are some tips to make all your brief, face-to-face networking encounters memorable and worthwhile. | MORE »

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Who Are the Top Women in PR?

Women, of course, now dominate the PR field, but not necessarily in the executive suite, which continues to be run (for the most part) by men. | MORE »

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How to Get Your Message Out Via Instagram

Our social media babies are growing up. Instagram celebrates its fourth birthday Monday. With that in mind, here are several tips on how to communicate your brand’s identify via Instagram | MORE »

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As Hewlett-Packard Announces It’s Splitting, Internal and External Messaging Are Key

Hewlett-Packard, one of the world’s most stalwart information technology corporations, announced Monday that it will be splitting into two separate entities in an effort to keep up with changes in the various industries that it operates in. | MORE »

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5 Keys to Perfecting the Art of Email Subject Lines

Knowing how to make your subject line both succinct and magnetic will give your pitch an edge right off the bat and help you cross the that first bridge with the media—getting them to open your message. | MORE »

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UPS, FedEx Seek Change in Holiday Shopping Message

UPS and FedEx are trying to change the message to keep this holiday shopping season from turning into chaos. But will retailers go along? | MORE »

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4 Key Elements of a Social Media Campaign

The communicator who consistently creates campaigns that resonate on social media does a lot of research and strategic planning before a launch.  | MORE »

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Sensational Stories Will Get Shared—And Also Get You in Trouble

If you add a lot of hype or, worse, are lose with the truth in your communications (either written or spoken) it might result in getting your brand or organization some exposure. But what happens when the information is questioned and, ultimately, shown to be false or embellished? | MORE »

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