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What PR Pros Can Learn from Google’s Internal Response to EU Charges

Google has prepared a response to antitrust charges from the EU, and it may hold some key lessons for communicators who want to keep employees in the loop while grappling with difficult cases. | MORE »

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How PR Pros Can Break Down Organizational Silos

Today’s communicators need to practice a kind of integrated leadership that allows for collaboration and connection. In particular, they need to be proactive in forming bonds with marketers in their organizations, instead of engaging in turf warfare. | MORE »

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5 PR Tips for Taking on a Client Post-Crisis

Porter Novelli, brought in to contain the damage in Indiana after the Religious Freedom Restoration Act controversy, has its work cut out.  | MORE »

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4 Tips for Brand Blogging

These days there are few PR and marketing campaigns that don’t include blogs one way or another, whether it’s pitching influential bloggers who cover your market, producing blogs in-house to get the message out, or both. | MORE »

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Hillary Clinton’s Video Message: It’s About You, Not Me

The messaging strategy laid out by Clinton’s campaign announcement video is one other brands and organizations prone to criticism can take to heart: Take the focus off of you and put it on those you are trying to reach. | MORE »

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5 Tips for Successful Partnerships With PR Agencies

As with all aspects of the client-agency dynamic, expectation setting and feed­back is a key aspect of success.  | MORE »

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NFL’s First Full-Time Woman Referee a Token Gesture?

In some ways Sarah Thomas can be seen as a one-size-fits-all response to the league’s PR problems.  | MORE »

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6 Pinterest Tips for Telling Your Brand’s Story

Here are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there. | MORE »

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Lane Bryant’s #ImNoAngel Campaign Takes On Victoria’s Secret

Lane Bryant’s campaign provide a few takeaways for communicators, foremost among them the importance of creating a unique, albeit accessible hashtag. | MORE »

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5 Tips for Communicating Complex Subjects

For communicators, particularly on the B2B side, it’s a constant challenge to make sure that when they or their boss is presenting new information and/or ideas to the public the message is clear and unequivocal.  | MORE »

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