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Subway Manages Its Worst-Case Scenario With a Single Tweet

Subway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face. | MORE »

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5 Skills For Better Strategic Communications

Here are some tips that are not only helpful for those in PR, but are mandatory to compete in today’s workplace as a good manager and successful employee. | MORE »

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PR News Taps Journalist Seth Arenstein to Lead Premium Content Strategy

Veteran journalist Seth Arenstein has been named editor of PR News’ cornerstone weekly premium publication and will lead the media brand’s premium content products. | MORE »

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6 Thought Leadership Tips for PR Pros

In today’s social age, potential clients are making business choices based on the quality and visibility of your brand’s thought leadership before they engage with you.  | MORE »

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Bezos’ Silence Haunts NYT Piece on Amazon’s Corporate Culture

The voices of Amazon’s top executives—including Jeff Bezos, Amazon’s founder and chief executive—were equivocally missing from the New York Times’ narrative. | MORE »

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5 Reasons Why Your Company Needs to Hire a PR Firm

There is no single greater value to a company than having people talk about it. If you’ve pondered the reasons why you might need a PR firm, here are five good reasons why you definitely do. | MORE »

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How an Entire City Was Rebranded on a Shoestring Budget

Nebo Agency and its partners set out to alter the perception of Atlanta to reflect the cultural, technological and financial powerhouse that it is. | MORE »

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A Social Media Checklist for Your Crisis Communications Plan

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face. | MORE »

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Tinder’s Tweets Take It Beyond Core Audience

Was Tinder’s tweet storm a planned PR stunt? Or was it an emotionally devoted, yet slightly unhinged employee?  | MORE »

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How to Increase Your Press Release ROI

You can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps. | MORE »

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