Water Cooler


avatar

Ben Affleck Learns the PR Dangers of Censorship

Ben Affleck, who directed the political thriller Argo, should know better: you foster what you try to hide. Affleck now is learning that the hard way.  | MORE »

Leave a comment

avatar

Top PR Job Hunting Mistakes to Avoid [Infographic]

There are a few things to keep in mind — not to mention pitfalls to avoid—when navigating the space between jobs.  | MORE »

Tags: | Leave a comment

avatar

24% of PR Pros Don’t Meet With Senior Leaders to Choose Optimal Biz Outcomes of Their Programs

Those who have been working for years on developing standard practices for PR measurement have long advocated that communicators need to put first the business outcomes that matter most to senior leaders and clients. | MORE »

Leave a comment

avatar

9 Surprise PR Tactics That Will Make You Irresistible to Reporters

“One of the most challenging aspects of working in PR is building relationships with reporters,” says author Tania Luna, who will be the keynote presenter on day two of PR News’ Digital PR Conference in Miami. “Luckily, things get a lot easier when you have the science of surprise on your side.” | MORE »

Leave a comment

avatar

10 Inspiring Quotes from TIME’s 100 Most Influential People

TIME announced its annual list of the 100 Most Influential People on Thursday. The list reads like a Who’s Who of humanity, spanning genders, generations, ethnicities and professions. Let’s take a look at 10 inspirational quotes from those who made the list this year. | MORE »

Leave a comment

avatar

What It Takes to Succeed on YouTube [Infographic]

To stand out on YouTube, stop thinking of it as a video repository. Start thinking like the people who make their living from YouTube. This means finding an approach to producing video content on a regular basis, designing video to take advantage of YouTube features and building subscribers. | MORE »

Leave a comment

avatar

What PR Pros Can Learn from Google’s Internal Response to EU Charges

Google has prepared a response to antitrust charges from the EU, and it may hold some key lessons for communicators who want to keep employees in the loop while grappling with difficult cases. | MORE »

Leave a comment

avatar

How PR Pros Can Break Down Organizational Silos

Today’s communicators need to practice a kind of integrated leadership that allows for collaboration and connection. In particular, they need to be proactive in forming bonds with marketers in their organizations, instead of engaging in turf warfare. | MORE »

Leave a comment

avatar

5 PR Tips for Taking on a Client Post-Crisis

Porter Novelli, brought in to contain the damage in Indiana after the Religious Freedom Restoration Act controversy, has its work cut out.  | MORE »

1 Comment

avatar

4 Tips for Brand Blogging

These days there are few PR and marketing campaigns that don’t include blogs one way or another, whether it’s pitching influential bloggers who cover your market, producing blogs in-house to get the message out, or both. | MORE »

Leave a comment