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Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16. | MORE »

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Russian Hackers Breach 420,000 Websites—Is Your Organization Next?

The potential for data vulnerability exploitation has created a situation where communicators must prepare for the looming threat of a data security crisis. | MORE »

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Rebranding Tips for Nonprofit Organizations

Nonprofits may not have the fiduciary responsibilities of for-profit companies. But when it comes to enhancing the visibility of the organization, communicators for nonprofits play just as big a role as their brethren on the for-profit side. | MORE »

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Bracing for When (Not if) Your Brand Has to Apologize

Apologies are a delicate art. Of course, a lot depends on the blowback from the public about what was done or said, and the severity of the crisis. | MORE »

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The Guardian’s PR/Climate Change Survey Raises Agency Allegiance Questions

According to the Guardian, major PR firms have agreed that they will not represent clients who deny man-made climate change or take campaigns seeking to block regulations limiting carbon pollution. But it’s not that cut and dry. | MORE »

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Infographic: How to Improve Your Company’s ‘Call to Action’

Generating earned media is hardly a given, and PR pros are constantly on the hook to find other ways to get fannies in the proverbial seats. | MORE »

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Levi Strauss & Co. CCO Shares Thoughts on Blogging

Levi Strauss CCO Kelly McGinnis spoke with PR News about the importance of blogging for the 161-year old clothing brand. | MORE »

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Joe Biden Knows How to Use #tbt. Does Your PR Team?

Vice President Biden and top Democrats conceived a simple strategy to get people thinking about health insurance on Thursday, posting pictures of their younger selves on Twitter with the hashtag #tbt. | MORE »

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5 Tips for Effective PR Networking

Here are some tips on how to network effectively to gain clients, establish media contacts and build brand awareness with the public.  | MORE »

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TD Bank Crafts Viral Success with Personalized ATM

As part of its #TDThanks campaign, TD Bank installed “Automated Thanking Machines,” modified ATMs designed to give unsuspecting customers personalized gifts, in branches across Canada. A video of surprised customers gained close to 3.5 million views in under a week. | MORE »

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