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4 Ways to Tie Twitter to Your Overall PR Strategy

These tips from Krisleigh Hoermann of the American Heart Association, and a presenter at PR News’ Big 4 Social Media Conference, will help you be smarter about the time you’re investing in Twitter on behalf of your organization. | MORE »

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5 Clues That It’s Time to Part Ways With a PR Client

The opportunity to create great campaigns with clients is one of the most rewarding aspects of working in PR, but how do you part ways with a client when things aren’t working out?  | MORE »

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3 Social Media Metrics Tips to Impress the C-Suite

The first step in proving the value of social media to the C-Suite is to measure your brand’s social media engagement.  | MORE »

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For Better Results, PR Leaders May Need to Adopt a Rookie Mindset

Rookies, by recognizing that they need help and guidance, immediately bring multiple experts to bear on the same challenge and increase the likelihood of rapid, successful resolution. | MORE »

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5 Nonverbal Crisis Communications Tips

In a crisis situation, your physical presence can say just as much as the message you are delivering.  | MORE »

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Staying Ahead of the Communications Technology Tidal Wave

Almost everyone has a phone in his/her pocket with more power than the computer we used to get to the moon in the ’60s. And consumers assume that next-generation technology will be twice as good. This is democratized technology at a global scale. How do communicators manage in this environment? | MORE »

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3 Ways to Stay Focused on Your PR Objectives

In PR, focus is hard to achieve, especially when everything feels so urgent. But with a little muscle memory, focusing your words, your actions and your goals can be manageable.  | MORE »

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How Visual Storytelling Makes Emotional Connections [Infographic]

Visual storytelling helps brands inspire and engage with their audiences better and faster than text-based messaging. The trajectory of social media has always been toward more visuals, and the platforms gaining the most popularity these days—Snapchat, Instagram and Periscope among them—are all based on sharing images and videos. | MORE »

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4 Tips for Securing Year-Round Media Coverage for a PR Campaign

Pedigree teamed up with Weber Shandwick in an effort that spanned the United States and secured continued coverage for the brand across the media spectrum. | MORE »

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Instagram Lures Brands With New Desktop Site

This week, Instagram started to roll out a revamped version of its desktop site, indicating that its mobile-first personality may be changing. | MORE »

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