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Tinder’s Tweets Take It Beyond Core Audience

Was Tinder’s tweet storm a planned PR stunt? Or was it an emotionally devoted, yet slightly unhinged employee?  | MORE »

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How to Increase Your Press Release ROI

You can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps. | MORE »

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4 Steps Beyond the Media Pitch: Get the Coverage Results You Want

Reaching out to reporters can be a laborious process, but providing them with useful information and fostering those relationships can help you reach your coverage goals.  | MORE »

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6 Visual Storytelling Tips for Beginners

Here are some thoughts to consider when starting a visual storytelling project from scratch. | MORE »

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5 Ways to Make the Most of an In-Person Briefing

Getting face time with reporters who cover your sector doesn’t ensure that they’ll give your story/company/campaign coverage—although that’s certainly a possibility—but it should go a long way in helping to cultivate the relationship and put your company on a short list of sources. | MORE »

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YouTube Plans to Restrict How Brands Buy Ads

This is the latest in Google’s attempts to streamline the ad-purchasing process by combining multiple types of ad buys into its own platforms.  | MORE »

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4 Ways to Stay Connected with the Millennial Workforce

How the use of mobile in internal communications is critical to keeping this important demographic engaged and connected. | MORE »

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9 Instagram Dos and Don’ts from National Geographic

As Instagram’s numbers have grown, so, too, has the presence of brands looking to connect with consumers on the photo-sharing platform. Appreciating the value of Instagram’s user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder. | MORE »

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How to Improve Your PR Strategy After a Security Breach

Your organization has just been hit with a cyber security breach. Now, it needs to focus on the steps necessary to rebuild, redirecting company focus and becoming more effective at dealing with these types of issues. | MORE »

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8 Ways to Boost Your Brand’s Instagram Game

Facebook’s photo-sharing app has a uniquely engaged audience who share, like and follow ravenously—as long as you put out content that moves them. | MORE »

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