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LeBron James Wears ‘I Can’t Breathe’ Shirt Before a Game, and Continues to Redefine his Brand

James’ move points to the increasing clout of social media—to drive action and bolster communities. “The power of social media,” he said. | MORE »

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10 Rules for Creating Engaging Social Media Messages

The era of the hard sell and traditional sales and marketing tactics is long gone. You need to adjust your marketing messaging and align it with the social channel you are using to achieve a return on your social media investment. It all starts with creating engaging social media messages. | MORE »

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Rolling Stone Magazine Backs Off a Tarnished Story, But Not Competely

The crisis may prove a cautionary tale for communicators on how to contain the damage when the story turns out to be wrong. | MORE »

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National Zoo Gets in the Holiday Spirit with #25DaysofReindeer

National Zoo’s successful #25DaysofReindeer cuts though the clutter with fun, albeit a little geeky (in a good way) facts about the real-life Rudolf. | MORE »

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6 Tips for Pitching Journalists on Twitter

Twitter is one of the most effective tools for media outreach. Any good media pitch delivers a succinct news angle, and writing a message that fits in Twitter’s 140-character limit is a great way to boil down your pitch to its essentials. | MORE »

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5 Tips for Building Relationships with the Media

A friend in the newsroom is a valuable resource for a communicator. Here are some thoughts on what works when developing contacts at a news media outlet. | MORE »

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NYPD Responds to #ICantBreathe with #WeHearYou and Faces Backlash

The NYPD has fallen prey to another Twitter miscue after a high-ranking officer responded on Twitter to the public reaction of grand jury decision.  | MORE »

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Infographic: The State of Infographics

Infographics have grown to become one of the most powerful communications tools in use today. Are you using them to your advantage? | MORE »

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Hershey’s Moving Away From Corn Syrup, But Not Communicating the Move Very Well

The candy king is looking to replace the controversial ingredient it uses in its sweets, but the brand needs to communicate a lot more to consumers about the potential switch. | MORE »

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