Water Cooler


The 4 C’s of an Insightful PR Dashboard

February 1st, 2016 by

PR dashboards should not be thought of as just another reporting document to be shuffled out during meetings.


How an Agency Used Content to Turn a Brand Into a Thought Leader

January 29th, 2016 by

The partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.


Check Yourself: Are You Using These Words and Phrases Incorrectly?

January 29th, 2016 by

Don’t let these common mistakes take your writing down a notch.


5 Ways to Track Your Brand’s Impact on YouTube

January 28th, 2016 by

There are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy.


Wounded Warriors Project in Crisis After Claims of Improper Spending

January 28th, 2016 by

The Wounded Warrior Project hasn’t been slow in addressing the allegations against them. But they’re not out of the woods yet.


4 Social Listening Tips to Make Sure You Set the Right Goals

January 27th, 2016 by

It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.


6 Steps to Guide You Through a Social Media Crisis

January 27th, 2016 by

During a crisis, ask the right questions, say the right things, and do each at the right time.


PR News Celebrates 2016 Top Women in PR Honorees

January 26th, 2016 by

PR News celebrated its Top Women in PR honorees at an awards luncheon held at New York City’s Grand Hyatt on Jan. 26, 2016.


9 Rules for Working With Senior Management

January 26th, 2016 by

You and your bosses need to be valuable resources to each other. Know how to communicate with them.


PR Lessons from Winter Storm Jonas

January 25th, 2016 by

In a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be.