Water Cooler


avatar

5 SEO Tips for Press Release Writing

Search engines will cast the broadest net for a press release. But how can a release be made to swim where most content will sink?

 | MORE »

Tags: , | 1 Comment

avatar

2015 Nonprofit PR Award Winners Announced

PR News announced the winners of its 2015 Nonprofit PR Awards at a March 12 luncheon at Washington, D.C.’s National Press Club, recognizing the best in nonprofit communications and the creativity and passion involved in promoting positive change with limited budgets and time.

 | MORE »

Leave a comment

avatar

SXSW Interactive: 7 Trends for PR Pros to Watch

SXSW Interactive returns for its 22nd year to Austin, Texas this week. This year’s festival is sure to offer up plenty of interesting and inspiring content for PR pros, with presentations and panels covering branding and marketing, content and distribution, the future of tech and emerging workforce trends.

 | MORE »

Leave a comment

avatar

PR News’ CSR Award Winners Celebrated in Nation’s Capital

PR News gave center stage to the winners and honorable mentions of its 2015 CSR Awards at a standing-room-only luncheon at the National Press Club in Washington, D.C., on March 12, 2015.

 | MORE »

Leave a comment

avatar

Infographic: The State of the Media in 2015

New social and digital trends have done away with traditional models and fundamentally changed the way PR interacts with the media and the public. Cision’s “The State of the Media 2015 Report” examines traditional and social media in 2014 as well as the rise of mobile, video and new media entrepreneurs.

 | MORE »

Leave a comment

avatar

3-Step Framework for Brand Vulnerability Analyses

You might not think so, but your organization is probably vulnerable—to varying degrees—to nearly every type of crisis imaginable, except for Martian invasion. And don’t count that out, either.

 | MORE »

Leave a comment

avatar

#PowerOfPR: 6 Tips for Measuring Your Social Media Data

To help integrate social data into your measurement strategy, here are 6 tips PR professionals should keep in mind.

 | MORE »

Leave a comment

avatar

‘Zoolander 2’ PR Stunt Proves to be a Winner

The surprise appearance of Derek Zoolander and Hansel on Valentino’s Paris Fashion Week runway provides a few takeaways for companies that have a new message to get out and want to cut through the proverbial clutter.

 | MORE »

Leave a comment

avatar

Boren and Bullhorn Send Clear Message to Oklahoma SAE Chapter

In this case, the top leader of an organization proved himself up to the task of being the face and voice in a crisis response across all channels. This is just the beginning of response that will likely occupy the rest of David Boren’s tenure as president of the University of Oklahoma.

 | MORE »

Leave a comment

avatar

3 PR Tips for Turning Social Media Into a Business Opportunity

With so-called vanity metrics summarily dismissed by C-level execs as having any real value, the pressure increasingly is on PR and marketing executives to monetize their brand’s or organization’s social channels.

 | MORE »

Leave a comment