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‘Retweeted More’ Gives Crystal Ball Glimpse of Your Tweet’s Future

In search of the perfect tweet? Researchers at Cornell have developed an algorithm that may help you find it.

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Snapchat Looks to Raise $500 Million—Time for PR Pros to Reevaluate Platform

PR execs are probably going to have to change their tune about Snapchat, which is now seeing a new round of funding that would value the company as high as $19 billion, according to Bloomberg.

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4 Ways to Clarify Your Social Media Policy

As social media has seeped into virtually every aspect of business communications, PR pros are on the hook to explain what is (and isn’t) fair game when it comes to employees’ use of social channels during office hours.

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#PancakeDay, Uber and Tinder Capture the Fat Tuesday Spirit

Fat Tuesday is upon us. This year, brands are bringing the celebration of the beginning of the Lenten season to revellers in some clever ways.

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5 Steps to Building Smarter PR Campaigns

The right technology coupled with an informed approach can help craft a surefire PR strategy without a lot of time, effort and money.

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Remembering David Carr: 3 Great Columns

For anyone who followed trends in digital media professionally—journalists, PR pros and marketers alike—the death of David Carr is a huge loss.

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Infographic: What Can 50,000 Press Releases Teach Us?

What day of the week is best to send out a release? Should it be customized for each reporter? When is there the least amount of competition for a journalist’s attention? To get a quantitative understanding of press releases and how they work, pr.co compiled 50,000 press releases and put what they learned into this informative infographic.

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Facebook Introduces ‘Relevance Score’ to Improve Ad Quality

For users and those looking to communicate a message or call to action to them, a poorly received ad on social media is a lose-lose. Facebook knows this, and they are working on it. On Wednesday, the company announced the introduction of “Relevance Score,” its latest step in the effort to improve the relationship between users and advertisers.

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8 Ways to Make Your Content Shine on Google

If you want your content to be seen by the widest possible audience, then you have to shape it effectively so that it ranks high on Google.

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How Jon Stewart Announced His Departure from The Daily Show

The departure of a beloved figure from a program or company he/she helped build can sometimes be messy. While Jon Stewart’s exit from The Daily Show is far from complete, the announcement was done seamlessly as far as a communications strategy goes.

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