This willful gaming of the American government may prove to be irredeemable in the eyes of some environmentally conscious consumers.
PR News Measurement Hall of Famers Linda Rutherford, Mark Weiner, Allyson Hugley and Pauline Draper-Watts share tweetable tips that can serve as a foundation for a successful measurement strategy.
By cutting out ads on mobile-friendly websites, the company is nudging communicators to place more value on in-app ads.
In incident management, just as in emergency medical care, what you do in the first 60 minutes, or the Golden Hour, often determines whether your event remains manageable or erupts into a full-blown crisis.
A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.
Media connections can help you get a story out to the masses, which in turn can earn you brand exposure and a wider audience.