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PR News Announces Platinum PR Awards Winners

PR news announced the winners and honorable mentions of its 2014 Platinum PR Awards at a luncheon at the Grand Hyatt in New York City on September 16, 2014 | MORE »

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What’s the Value of Shock PR? Urban Outfitters Appears to Mock Kent State Massacre

The conventional wisdom is that there’s no such thing as bad PR. If you’re being talked about, there’s business value. And anyway, you can always apologize for your transgressions later, right? When you write about … | MORE »

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Pew Study: Millennials Read More Books Than Older Generations

According to Pew, 67% of those ages 16 to 29 read a book at least once a week, considerably more than the 58% of adults ages 30 and older who do so. For PR pros, it’s time to challenge the conventional wisdom regarding millennials. | MORE »

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Join Twitter Chat with PR News Measurement Hall of Famers on Sept. 17

To participate in the Twitter chat, sign in to Twitter on Wednesday, Sept. 17, at 1 p.m. ET and use the hashtag #prmeasure. | MORE »

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What Makes an Effective Crisis Spokesperson?

A good spokesperson will deliver corporate messages correctly. A great spokesperson will earn the public’s trust. During a crisis, which is usually where corporate spokespeople are introduced, being an effective spokesperson is a tremendous advantage. | MORE »

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Did CBS Take Low Road by Canceling Rihanna?

Skirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring. | MORE »

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8 Key Organizational Benefits of Having Social Employees

Mark Burgess, author of “The Social Employee” and keynote speaker at PR News’ 2014 Platinum PR Awards, discusses the opportunities for PR pros to become social leaders within their organizations. | MORE »

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Apple Forces Free U2 Album Onto Your iPhone and iPad

After Apple CEO Tim Cook introduced two new iPhones and the Apple Watch, he was joined by U2 and announced that the band’s new album had been pushed to over 500 million users via the cloud. | MORE »

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4 Ways to Prepare for a Social Media Crisis

Whether the damage is self-inflicted or the result of a difficult topic resurfacing, professional crisis communicators argue that the success or failure of a crisis response depends on the preparation done before the crisis actually occurred. | MORE »

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#WhyIStayed Twitter Campaign Backfires on DiGiorno’s Pizza

The Ray Rice story has been sucking up a lot of the media oxygen the last few days. That’s what makes DiGiorno’s Pizza latest Twitter campaign such a head- scratcher.
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